We all know that a website creates those first few valuable impressions on potential customers in any business. This is because a business website is the heart of any digital marketing activities and also the key touchpoint for any business to start a conversation with its audience in the marketplace.
Selecting the right metrics and KPIs (Key Performance Indicators) in the customer journey funnel is really important for the success of any business, especially if you are selling your brand’s offerings through an online store.
Business consulting is an excellent option for anyone who has a wealth of industry knowledge that they want to share with people. Whether you want to want to work with a particular company, within an agency or yourself, here are our tips for how to become a business consultant.
Commercial lighting is often deemed unimportant by business owners. The truth is, lighting levels are important, whether you own a coffee shop or a warehouse. Therefore, lighting solutions should be innovative and strong enough to meet the demands of your big business.
If you are planning to find a contractor for a construction project, there are many factors that determine who will be the most suitable contractor for you. In this article, we are going to discuss the ways in which you can find the right general contractor.
Change is never an easy thing, even when you are aware that it is absolutely necessary to improve your situations for business growth. Now while the familiar is always a comfortable proposition for anyone, sticking with the things that we have always done is most often the fastest killer of advancement.
It is a well-accepted fact that existing and repeat customers are of more value to any B2B business than the fresh and new ones, although in a recent report from BRP (Boston Retail Partners) e-commerce retailers still pay attention to acquiring the later ones.
As businesses are reopening slowly and finding some resemblance of “normalcy” creeping back into their customer’s lives, now organizations are faced with a golden opportunity to find and define success in a post-COVID-19 world.
It is not the most difficult time for trade and commerce, even though there is huge chaos about it. A good brand will always have customers following and buying from them. Now, how does a brand become good and others average or even below that?
What is/are the real need(s) of your customer? What do they really want? This age-old question which has beguiled many has nevertheless taken an added urgency in today’s tech-driven digital economy.
AI or Artificial Intelligence is infringing on the human-made sales process at an accelerating and exciting rate, or for some in a frightening manner, depending on your side of the coin.
Working as a freelancer is a great option for many people, particularly those in the creative industries. From writers to artists to graphic designers and more – being a freelancer is a great avenue to allow you artistic freedom and to let yourself take on the projects that you are passionate about
Chat solutions are very fast becoming one of the main channels when it comes to customer service. In fact, in a research done by Eptica, it was found that while only 7% of businesses used chat services in 2013, whereby nowadays 44% of brands use chat solutions and advertise it on their websites.
The distinct pieces of information or data is a salient feature behind the advancement of technology. The management of data and strategically utilizing it for the development of technologies has augmented business growth. This processing of raw data with specific methods and tools is known as analytics.
Are you planning to throw a big party for your friends and family members? Planning any event is not a child’s play, you have to look after so many things. You will be having a long list of work to do. The day before the event will be a stressful day to deal with
In recent times, modern consumers have never-ending options in front of them when it comes to choosing new products, brands, or services. This means that the customer’s expectations are extremely high in the present time
With the ever-expanding growth of customer experience programs that are even championed at board-levels, we as the vendor of one of the most popular CRM for small and medium businesses often find several companies investing heavily in the battleground for boosting customer satisfaction and loyalty of their brands
Even though consumers across the globe have always expected dramatic improvement in CX (Customer Experience) for years now, however, the promises by brands and businesses in this regard have hardly come true.
Although many industries have been hit hard by the current COVID-19 pandemic, the hospitality sector has been particularly affected. With social distancing measures preventing people from gathering in one place and lockdown restrictions stopping people from going out.