Want a Simple Payment Gateway? Ask These Questions
In order to set up the best eCommerce website that works in your as well as your client’s favor, you have to make sure that you have an effective and simple payment gateway. That is easier said than done as knowing which is the right one for you can be a little difficult to decide. So how can you look for a stress-free payment gateway that is simple and uncomplicated? You ask these questions.
Does it come with a good payment flow?
Your payment gateway needs to work effortlessly whether one person is using it or 500 people are using it. It is important that you go in for a gateway that offers you a superior and seamless payment flow. Payment details need to move forward securely. It should also provide a secure escrow system. This ensures that the platform can withhold funds before the admin offers the required authority.
Does the platform ensure customers feel secure and safe?
This should be the basis of a simple payment gateway. Customers have an increased sense of expectation from eCommerce websites today. They expect a superior quality website that offers the most secure payment alternatives. Another thing to note is that the payment platform that you want to integrate with your site must be certified for information security standards such as PCI-DSS.
Do transactions take place effectively and promptly?
Customers are automatically going to head to a different platform if their transactions do not take place seamlessly. For instance, if your checkout process uses a third party shopping cart with an enrolment procedure built into the cart, see that you make it an optional factor that makes it easy to use ‘guest’ checkout. Other than this, the gateway you pick needs to help you do away with unwanted form fields. This further helps to simplify the checkout process.
Does it provide an easy integration process?
A majority of payment gateways make use of detailed instructions when showing customers how to integrate into popular eCommerce platforms. Your best bet is to choose a payment gateway system that does not interfere with the UX of the website because of a slow payment process. You also have to go in for a payment gateway that is seamless for customers to conduct payments where picking the best payment method is easy for them.
Does it provide you with recurring billing options?
With the help of recurring billing, you can put together an automatic billing cycle for your customers. This makes it essential for companies that deal with monthly payment plans such as is true in the case of subscription-based services. Recurring billing also offers organizations to obtain funds from regular contributors in a consistent manner.
Is all round the clock customer support available?
This does not just mean support in the form of tickets or emails. It is important that you find customer support in the form of 24/7 assistance. Customers do not want to be left with a problem where they have to follow manual instructions to fix it. It is a must that the platform offers live technical support that is convenient to access during standard working hours. This ensures problems can be resolved easily.
Above all, you need to make sure that the payment processor stays true to players, procedures, and pricing. This helps you make an informed decision about the best and most simple payment gateway for your business. So now that you know what to look for when picking the best payment gateway for you, go ahead and weigh all the pros and cons before coming to a conclusion on the best one for you.
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