Articles from this author
Sales reps have non-stop days and they know how to work hard. But to increase their selling time and revenue, sales reps must take control of their days and plan their activities carefully. A daily schedule for sales rep allows them to be as productive as possible to accomplish their goals.
Account based sales strategy is not a new concept and has been in the marketing world for years but today many business leaders and marketing experts are giving it a second look.
Digital selling is essentially leveraging digital media for sales. It includes all activities related to digital sales such as sales automation, online presentations, CRM, digital documentation, and many more such activities. Digital selling is not just a marketing initiative
Video marketing is no longer just a buzzword. It is a marketing technique that has made a place for itself in the market and is here to stay. The reason for marketers employing video marketing is that the audience is more receptive to video content than any other type of content.
Nobody likes cold calling and people have negative reactions for this term. In fact, it will not be wrong to say that most people absolutely hate cold calling. Basically, calling up strangers and trying to convince them to buy something has become a waste of time for the sales people.
Gone are the days when buyers can be easily converted by the sales professionals using traditional selling techniques. Now the concept of social media has changed the selling and buying ways.