Top Elements to an Effective Social Selling Strategy
Gone are the days when buyers can be easily converted by the sales professionals using traditional selling techniques. Now the concept of social media has changed the selling and buying ways.
Social selling has replaced the old ineffective ways of selling. Social Selling basically comes into action when salespeople use social media to interact directly with their prospects. It allows sales people to delight their prospects than interrupt their daily lives with cold calls, eventually converting them into loyal customers. Social selling influences three major stages in the sales process which includes building rapport, nurturing relationships and retaining clients.
The modern buyers of today are more empowered and demand access to complete information in order to make informed decisions. They remain happy and satisfied with the sales professionals who are willing to provide insights along the entire journey.
Implementing social selling into sales process will no longer make any sense without having a well-planned strategy. The key to successfully implement social selling is having a strategy.
Creating a social selling strategy means to make a plan which helps you to easily connect with your prospects with a motive to convert these prospects into customers. Without a social selling strategy, salespeople do not sure about gaining benefits of social selling tools.
Here are the top elements of an effective social selling strategy:
Empowering sales teams with coaching
If you are observing unqualified leads and if you are continuously losing sales opportunities, then consider coaching and training as an effective solution. The purpose of coaching and training is to impart specific skills and knowledge to the sales professionals. This includes defining the exact purpose, the right execution and motivating the sales team. Following these steps will lead to a successful social selling implementation and which in turn leads to maximized sales energy, focus, and engagement.
Keep the conversations going
In order to leverage a good networking community and to communicate with the already generated leads, you need to continue the conversation. Whether your motive is to increase the visibility, or set up a sales call, make sure that your every interaction should serve a purpose.
Communicating with someone through email, Facebook, Instagram, and LinkedIn may confuse your customer. But it can be simplified by integrating with a CRM like Salesforce which will keep all of your lead’s history and social media information in the same record.
Go beyond basic tools
Using LinkedIn, Facebook, Instagram, and Twitter are alone not sufficient to turn your prospects. In addition to the basic tools, you should focus on adding social selling into your day-to-day activities which will prove more fruitful. Do not just train your sales team for using basic social media platforms. This will not only be considered a mistake in terms of covering all of the social selling aspects but also, it will make your sales teams much less receptive to the training that is provided to them, reducing its effectiveness.
Accepting the digital change
It does not matter with the kind of business you are running, the digital transformation has become an essential need. To ensure sustainable commercial success, embarking on a digital transformation is essential. So it is recommended to connect with your sales teams on LinkedIn and be a part of digital asset creation including blog articles or videos.
Share ideas, insights, and knowledge
Sharing the right information with your customers is of the utmost importance. Videos, photographs, websites, infographics, links to blog posts constitute a major part. Just make sure that the content you are sharing must be relevant to your followers and must be consistent with your brand and thought leadership.
If you are planning to implement a social selling strategy into your existing sales process then consider the above-discussed elements, which would definitely take to a successful social selling implementation. Social selling will help you win big if it’s implemented strategically.
Nobody likes cold calling and people have negative reactions for this term. In fact, it will not be wrong to say that most people absolutely hate cold calling. Basically, calling up strangers and trying to convince them to buy something has become a waste of time for the sales people.
A sales pipeline is the soul of your business. This is because the sales pipeline is one of the main components that can predict whether your businesses’ sales funnel is balanced and healthy, or if there is any deficiency in the vital stages of your sales processes.
BPO service providers have managed to play safe over the years and maintained a secure position in the business world. A real-life example is of IT industry where the BPO industry has owned most of the operations like a pro. In the same way, now, businesses can’t think of doing all of the business operations all by themselves.
As a sales professional of many years in fashion retail and other industries, I’ve heard all the sales techniques and winning scripts. I’ve processed and analyzed all of the information handed down and discarded 99% of it. All too often customers are referred to as hanging fruit, conversion rate, foot traffic and closing a sale and so on.
One can’t ignore 95,000,000 monthly visitors to Amazon. And’ also one cannot ignore the fact that 95% of Americans shop or will shop at Walmart. E-commerce is set to grow 200% over the next five years. It has grown 38% over the past three months in the USA alone, in comparison to Walmart’s online rate of just 11%.
Having a travel related business can be very rewarding. This is mainly because almost everyone enjoys traveling and enjoying various attractions. Most travel related businesses deals with things such as car rent, yatch rent and accommodation among others.
It can be very tempting to look at the number of leads you have compiled and be satisfied, however, those figures can be deceiving and may ultimately do nothing for your bottom line.