Tips for SMEs to Enhance Business With PWAs

Tips for SMEs to Enhance Business With PWAs

Mobile apps may have been all the rage in our digital world but they are being gradually edged out by progressive web apps. Further, the app development industry is on a constant lookout for technologies and processes that would enable a smooth user experience. In fact, PWAs have proven to be especially helpful for SMEs and startups.  And, being mobile-first, PWAs play an essential role in driving business for SMEs across the globe. These benefits extend to organizations and customers alike. 

To understand why that is, let’s dive into the brilliant benefits to learn how PWAs help address the key problems with its highly advantageous functionality.

, let us see 

1. Improved app discovery: Apple’s App Store, Google’s Play Store, and other such app stores are home to millions and millions of apps, which means a traditional app would be subject to intense competition. There is no such competition associated with PWAs since they do not need app stores, making PWAs instantly easier to discover.

2. Superior revenue model: PWAs help companies circumvent the restrictions and issues associated with dealing with a platform’s application store. With PWAs, companies do not need an App Store, meaning they are able to not only innovate considerably but also save their hard-earned revenue since they do not have to pay the intermediary App Store a share of their revenues.

Now, let us discuss how SMEs can put PWAs to work for their businesses: 

1. More leads: PWAs are also good for lead generation since once they have been installed on users’ smartphones, companies gain the ability to communicate with users via instant pop-ups. This way, you can share marketing content, details about new products, etc.

2. Get visitors to come back: One of the biggest challenges companies face when it comes to digital tools is ensuring that their audience keeps coming back. While this can be quite cumbersome to ensure with websites and apps, it is common knowledge that users accept PWAs only once they are sure the web app will be able to fulfil their requirements. Let us not forget that PWAs are positioned on the Home Screen of users’ smartphones, meaning they are typically hard to miss.

3. Better brand awareness: Research has shown that PWAs are highly conducive to full-screen experiences as well as certain splash screens, resulting in as much as 78.25 percent long user sessions as compared to the duration of sessions involving apps and websites. As a result, SMEs can rest assured that PWAs help companies achieve impressive levels of brand awareness.

Finally, let us also discuss some key considerations to help you decide if a PWA is indeed the right choice for your start-up.

●A PWA would be perfect if you are looking to provide visitors with real-time information
●PWAs would also serve those businesses well that offers the app as a means to allow visitors to execute certain tasks or processes
●In case you want to ensure users will have access to the app even when they do not have access to internet connectivity, PWA is the right choice for your business

There you have it ladies and gentlemen, a quick, and yet fairly comprehensive guide, to how progressive web apps can serve SMEs and start-ups in a variety of ways. As you can see, PWAs are a robust modern tool that can immediately enhance the brand’s presence in the market, offer access to substantially better revenue models, ease the ability to access the app, and so much more, provided, of course, you get your development strategy right. What are you waiting for, then? Go ahead and find a trusted PWA development services provider for your project ASAP.

Similar Articles

The Impact of AR & VR on the Media and Entertainment Industry

Harnessing the latest technology to create and distribute content is an ongoing process in the media and entertainment industry. Changes in consumer behavior and demands, along with continuous and rapid technological advancements, are reshaping the industry

Fleet Management: Common Hurdles and Their Solutions

In the modern, dynamic business environment, companies across the broad spectrum of sectors have become heavily dependent on vehicle fleets to sustain their activities. Whether it involves delivering crucial supplies, ferrying passengers, or supporting field service crews, effective fleet management is a fundamental pillar for success

Best Practices of Cloud Computing for Digital Transformation

It has been for everyone to see that we live in a rapidly evolving digital environment. It is also amply obvious that staying competitive in such a market is not just advantageous -- it is a must. To this end organizations across different industries are progressively embracing cloud computing as well as the extraordinary potential it brings along.

How to Overcome Common Challenges in Functional Testing?

Functional testing is the process that validates whether the software system functions as it has been designed and developed for. The process involves data inputs and the execution of tests that helps verify that the system performs and generates output as per expectation. 

Approach to Regression Test Automation

Software changes are the key reason for regression testing. Although regression testing is a resource-consuming process, automation makes it more efficient and reduces resource consumption. Regression test automation is a critical component in a software development cycle and ensures that any existing software tested earlier continues to perform as expected after modifications. 

Node.js vs Java - Understanding the difference between them

There are many backend technologies available today, but out of these, two technologies have emerged as popular choices amongst developers worldwide, Node.js and Java. While both technologies offer powerful solutions for building server-side applications, there are notable differences in their performance, architecture, and use cases. 

Why Businesses Should Choose Snowflake for Data Warehousing

Unless you have been hiding in a cave somewhere, you would know and realize that the world is creating information at a stunning speed. While it is  genuinely considered normal information that said data can now be turned into the groundwork of achievement for essentially any business in the present day and age.

software development services

Software development refers to the procedure of constituting and nourishing software applications. This provokes the utilization of many fundamentals and practices. Software development targets constitute structured, dependable, and beneficial software.

How to Design a Data Warehouse Step-By-Step: A Comprehensive Guide

Designing a data warehouse is a strategic activity that builds the groundwork for strong data management and analytics capabilities within a business. In today's data-driven world, the systematic creation of a data warehouse is not only a technical requirement but also a critical step in harnessing the power of information for informed decision-making.