Tips for SMEs to Enhance Business With PWAs

Tips for SMEs to Enhance Business With PWAs

Mobile apps may have been all the rage in our digital world but they are being gradually edged out by progressive web apps. Further, the app development industry is on a constant lookout for technologies and processes that would enable a smooth user experience. In fact, PWAs have proven to be especially helpful for SMEs and startups.  And, being mobile-first, PWAs play an essential role in driving business for SMEs across the globe. These benefits extend to organizations and customers alike. 

To understand why that is, let’s dive into the brilliant benefits to learn how PWAs help address the key problems with its highly advantageous functionality.

, let us see 

1. Improved app discovery: Apple’s App Store, Google’s Play Store, and other such app stores are home to millions and millions of apps, which means a traditional app would be subject to intense competition. There is no such competition associated with PWAs since they do not need app stores, making PWAs instantly easier to discover.

2. Superior revenue model: PWAs help companies circumvent the restrictions and issues associated with dealing with a platform’s application store. With PWAs, companies do not need an App Store, meaning they are able to not only innovate considerably but also save their hard-earned revenue since they do not have to pay the intermediary App Store a share of their revenues.

Now, let us discuss how SMEs can put PWAs to work for their businesses: 

1. More leads: PWAs are also good for lead generation since once they have been installed on users’ smartphones, companies gain the ability to communicate with users via instant pop-ups. This way, you can share marketing content, details about new products, etc.

2. Get visitors to come back: One of the biggest challenges companies face when it comes to digital tools is ensuring that their audience keeps coming back. While this can be quite cumbersome to ensure with websites and apps, it is common knowledge that users accept PWAs only once they are sure the web app will be able to fulfil their requirements. Let us not forget that PWAs are positioned on the Home Screen of users’ smartphones, meaning they are typically hard to miss.

3. Better brand awareness: Research has shown that PWAs are highly conducive to full-screen experiences as well as certain splash screens, resulting in as much as 78.25 percent long user sessions as compared to the duration of sessions involving apps and websites. As a result, SMEs can rest assured that PWAs help companies achieve impressive levels of brand awareness.

Finally, let us also discuss some key considerations to help you decide if a PWA is indeed the right choice for your start-up.

●A PWA would be perfect if you are looking to provide visitors with real-time information
●PWAs would also serve those businesses well that offers the app as a means to allow visitors to execute certain tasks or processes
●In case you want to ensure users will have access to the app even when they do not have access to internet connectivity, PWA is the right choice for your business

There you have it ladies and gentlemen, a quick, and yet fairly comprehensive guide, to how progressive web apps can serve SMEs and start-ups in a variety of ways. As you can see, PWAs are a robust modern tool that can immediately enhance the brand’s presence in the market, offer access to substantially better revenue models, ease the ability to access the app, and so much more, provided, of course, you get your development strategy right. What are you waiting for, then? Go ahead and find a trusted PWA development services provider for your project ASAP.

Similar Articles

How to Choose the Right Healthcare App for Your Wellness Needs

Nikola Tesla in 1926, once described what is now called a mobile phone as a telephone that can fit into one's “vest pocket.” As otherworldly as that idea was then, nearly a century later, the reality is even more astounding.

Azure Synapse Analytics versus Microsoft Fabric: A Side by Side Comparison

Given the staggeringly high amounts of data being generated worldwide every single day, it ought to come as no surprise that organizations often struggle to pick the right tools to help them effectively harness the potential of all their data.

Selecting the Right Property Management Software - Tips and Features

Managing properties can be a difficult task with the right tools. Property owners must find and use the best property management software. It can be a long and tedious process as there are many options in the property management software market. 

Overcoming Financial Services Challenges through Legacy Application Modernization

In the ever-evolving financial services landscape, industry challenges are numerous and complex. From stringent regulations to rapidly advancing technology and changing consumer expectations, financial institutions face many obstacles.

Machine Learning

The human learning capability is a great resource for helping technology evolve and grow, breaking boundaries, and creating new ones. Emulating the ability of humans to learn at a gradual but retentive pace, Machine Learning is the latest power monster that is redefining human-machine interaction.

Various Site Templates You Can Use for Power Pages

In the ever-evolving landscape of low-code development, Microsoft's Power Platform stands out as a powerful tool for building custom applications. In today's dynamic digital landscape, creating and managing web pages is no longer the exclusive realm of professional web developers

Know the Advantages of Data Warehouses and Data Marts

In the data-driven business world, where information is of utmost priority, organizations are increasingly turning to data warehousing and data marts to harness the power of their data. These data management solutions are pivotal in transforming raw data into actionable insights.

Understand the Effective Benefits of Data Pipelines

Organizations today deal with massive amounts of data. To make informed decisions based on such data, it is necessary to analyze the data in a way that gives insights that can be acted upon. Data flow itself can be unreliable and there are many points during their transfer from one system to another where data can be prone to corruption.

Steps to a Successful Azure Migration

Cloud migration moves applications and data from one location, usually from on-premises servers to a public cloud provider's servers. Cloud migration benefits include reduced IT costs, performance improvements, security, convenience & more.