Mark
I am a technology writer with a strong passion for my profession, fortunate enough to picture good and bad of tech world with tips, tricks, challenges and their solutions.
Articles from this author
In today's competitive digital world, ad exchanges are critical for publishers and advertisers to optimize income. Ad exchanges provide a dynamic environment for efficiently trading ad inventory by combining real-time bidding and programmatic advertising
Enterprise app development has emerged as a crucial driver for maximizing return on investment (ROI). By streamlining operations, enhancing customer engagement, and enabling data-driven decision-making, custom enterprise applications empower organizations to achieve their strategic goals efficiently.
The rise of cross-platform app development has been rapid and very, very noticeable. So, as businesses aim to reach wider audiences across multiple platforms, the choice of development tool becomes crucial
It is no secret that innovation and adaptability are must-haves for companies operating in the modern market. This has meant, among other things, that the once common, rigid, on-premises IT infrastructure cannot keep up with the ever-changing digital world
It is not news that the modern business market is quite powerful. So, as the market and the technologies in it continue to evolve and emerge rapidly, it has become vital for companies to keep up with the latest developments. Anyway, one trend has become increasingly apparent: the cloud is the future and is here to stay.
It has been for everyone to see that our world is being transformed by the Internet of Things (IoT) at an incredible pace. In fact, IoT is also changing how we work and go about our lives.
An ad server is essentially a digital advertising system that enables advertisers and publishers to place, change, and even enhance the ads for their specific type of viewers. They help with the real-time calculation of the best ads that can be uploaded based on various combinations of advertising campaign details such as audience, budget, and timeline
It is no secret that data is immensely valuable, especially given the modern digital landscape. Every single interaction or transaction on the face of Earth generates data. Unsurprisingly, businesses today have collected and continue to collect an immense amount of data
The purpose behind software estimation is to evaluate the amount of time and effort to develop or maintain any software. However, the estimation process can throw up many challenges. These challenges can be in the form of uncertainty in software development, about how complex the software will be
The global market now firmly acknowledges that software has become integral to almost every facet of our lives, especially considering the technology-driven world in which we now live. No matter if they are the social media apps we use to stay connected to friends and family or the sophisticated systems that drive business operations -- we lean on different software every single day
The global healthcare sector has been embracing digital solutions for a while now. But to what end, one may wonder? Well, simply put, the sector has been quick to integrate digital solutions to help enhance the quality of patient care and operational efficiency.
The retail sector has been subject to continuous advancement thanks to the changing needs and demands of consumers. And it is also a well-known fact that shopping experiences have and must mirror technological and societal advancements. Today, customer expectations are unequaled, demanding consistent and customized experiences across different platforms.
AdTech is having a significant impact on the digital advertising industry by offering tools that upgrade marketing strategies and can change the way in which consumers view advertisements. The technology combines various tools that enable advertisers to launch, manage, and measure their advertising campaigns precisely.
Our world is constantly changing, and that much has been for everyone to see.
Gone are the times of conventional vehicle tasks; the cutting-edge auto landscape has developed into a tech-driven space, consistently interlacing with our digital lives. In-car navigation systems help us navigate new regions, while hands-free calling ensures connectivity even while moving.
The speed of progress in the modern business landscape is quite relentless. For small-scale companies, this implies that keeping up with this progress is not simply gainful but fundamentally significant for their survival. And what does success in such an environment demand?
The finance sector needs to battle many difficulties in the modern and quick-moving digital landscape. Be it exploring the unpredictable snare of official guidelines or overseeing tremendous volumes of data - - financial establishments are feeling the pressure to succeed. This demanding environment, in turn, often leads to exhausted teams, costly manual errors, and inefficiencies that can be chalked up to repetitive tasks
In this digital age, there are many options available for marketing, but the one that stands out as one that can transform the marketing realm is programmatic connected TV (CTV). The programmatic CTV approach for advertising shows the changing trend in how brands would like to connect with their audience.
Financial technology, or FinTech, has evolved rapidly, and fintech apps are gaining popularity. These apps offer services ranging from mobile banking to investments and have changed the way users view and interact with financial services.
The modern-day advertising ecosystem has evolved into a vast collection of processes, platforms, and numerous acronyms. Ad buying and selling were not always as simple as they are today. Over time, the online advertising market has streamlined and optimized ad space buying and selling, resulting in ad exchanges that consolidate supply and demand.
The manufacturing industry, vital to the world economy, is at a pivotal intersection. I mean that, yet again, changes are afoot in the sector, this time driven by digital transformation as it represents a profound change in the very essence of how manufacturers operate, think, and drive innovation.
Technology helps make things easier and faster. Digitization is one of the aspects of technology that has changed how we live and work. It has brought many benefits for businesses, especially the travel industry. Customers can search online for the schemes offered and easily book trips, but payments need to be completed with ease.
The nonstop hum of machines around us, from the humongous industrial complexes to the processors within the gadgets, shapes our everyday lives. These mechanical advancements have become essential, driving everything from fundamental necessities to our vehicles, airplanes, and so forth.
Incompatibility is a common issue in software development and can happen for many reasons, such as different versions, data format inconsistency, or contrasting process logic. Integration testing is the process that helps find these inconsistencies between different software modules.