By merely building a website, your issues won’t get resolved. In order for the website to add value to your business, there are several things to do even after creating an online presence. Auditing your broken links is one of the tasks, which should be performed consistently. Broken links can invite Google SEO penalties for your WordPress site for various reasons.
Entrepreneurs worldwide have realized that one of the most important parts of advertising a business is its online presence. Growing competition, as well as, growing importance of Google have made it imperative to use different SEO strategies in order to improve Google rankings.