5 Myths About Backlinks You Should Ignore

There are different opinions and advice among people regarding backlinks.

In the fast-paced world of digital marketing, it is not unusual to come across bad advice that can hinder your progress and impede your ability to achieve successful organic results.

Backlinks are a complicated topic, with Google not providing much information about them. It's unclear which types of backlinks are effective, what constitutes a bad backlink, and whether quality is more important than quantity. To get acquainted with all the metrics and choose quality links for your site, it is better to use https://ninjareports.com/backlink-checker/ where the tool will provide the necessary information to make the right backlink development plan strategy.

Many questions need to be addressed, and our goal is to provide answers to most of them today.

This article focuses on debunking 5 misconceptions about backlinks. The goal is to help you understand the truth and relieve any stress so you can focus on improving your business through successful organic results.

Myth #1: Quality Always Trumps Quantity

The quality of your backlinks is undoubtedly important, but many mistakenly ignore the importance of the quantity of backlinks you have.

The number of backlinks is important when considering their impact.

To be clear, we do not mean getting a lot of low-quality backlinks and consider this a successful strategy. This approach will not lead to any positive results and may even lead to punishment.

The point is that relying on only 10-15 top-notch backlinks is not enough. In addition to finding high-quality backlinks, it is useful to supplement them with lower-quality backlinks.

If you have 10 top-notch backlinks from a website with a high domain rating of 80, that is great. However, if your competitor has 5,000 backlinks from sites with an average domain rating of 60, they will likely surpass you in search engine rankings.

However, shouldn't low-quality backlinks negatively impact your search engine rankings? To solve this problem, let's move on to our next topic.

Myth #2: High-quality backlinks are not necessary

Well, here's a controversial statement. You need low-quality backlinks. Yes, that's what we say.

Why?

Let's be realistic. While Google has a sophisticated system, it can't accurately determine the quality and value of your website for visitors. Therefore, it doesn't understand the reasons behind why someone would choose to link to your site. Ultimately, Google is just a robot!

As a result, Google consistently focuses on the outcome, such as:

How many backlinks do you have?

What does your link profile look like?

Does it look sketchy?

Believe me, unless you have low-quality backlinks, it will seem suspicious. If all your backlinks are very high quality, it may appear that you are sending out links through a private blogging network, which is a commonly used unethical SEO tactic.

The second reason, as mentioned earlier, is that in addition to quality, quantity is also important. Using only top-notch backlinks will not allow you to reach a large enough number of them.

Do you realize the significant impact the number of backlinks can have on your search engine rankings?

Myth #3: Bad Design Ruins Backlinks

The origin of this myth is unknown, but it is completely false. The appearance and usability of your website are crucial, but it doesn't matter if all you want is a backlink.

Even if a website appears unattractive and has an outdated design, it should not deter you from seeking backlinks from it. As long as the website is reputable and well-established in search engine results, getting a backlink from it can still benefit you.

Myth #4: Niche relevance is unimportant

Yes, that's true. There is no reason to think otherwise.

It is crucial to ensure that the websites you are getting backlinks from are in the same niche and industry as your own.

If your website is about gardening, it wouldn't be logical to have an excessive number of backlinks coming from a casino website. There is no connection between these two topics, and Google can recognize this discrepancy.

Moreover, numerous studies have confirmed the connection between these factors. Websites that have 100% relevant backlinks do not get any penalties from Google Penguin. The focus should be on building a diverse and organic backlink network.

Google prefers to observe organic backlink profiles that consist of a variety of links, including those of varying quality and relevance, such as low-quality, high-quality, relevant, irrelevant, from author-bio posts, contextual, and everything else in between.

Give your attention to that, and all other things will align accordingly.

Myth #5: Backlink authority does not extend to the entire website

Many people mistakenly believe that backlink authority does not affect the entire website, but this is not true.

When a webpage receives a backlink, it will pass on authority to other pages and the whole website, commonly seen in e-commerce websites.

Conclusion

Understanding backlinks can be a challenging task for many people.

However, the only way to improve is by learning. By dispelling these five common backlink myths, you no longer need to believe them this year. 

Develop your backlink plan now to secure a competitive advantage in the coming year and beyond.