Social media is an incredibly powerful marketing platform for your jewellery store. Used correctly, it can be used to expand your customer base, strengthen your rapport with existing customers and most importantly, increase sales. Here’s a list of top tips for getting the most out of social media for your business.
One of the most abundant minerals on Earth, quartz has been in use by civilisations dating back as far as 7000 BC, for the purpose of jewellery, carvings, ornaments, and tools. Quartz’s piezoelectric qualities were uncovered by French physicists and brothers, Jacques and Pierre Curie in the late 1800s.
With their exceptional beauty and fascinating origins, pearls have been highly prized by ancient civilisations for over several millennia. They have extensively pursued thousands of years ago throughout the waters of the Indian Ocean, Persian Gulf, Red Sea and Gulf of Mannar.
With their unique and breathtaking beauty, opal gemstones have been revered for thousands of years. Until the discovery of enormous quantities of opal in Australia during the 1800s, the only other known source of opal was Červenica, a small village in southern Slovakia.
Alexandrite was first uncovered in the Ural Mountains of Russia during the early 19th century. The gemstone was named after soon-to-be Russian Czar, Alexander II and this connection to Russian royalty likely helped it gain prominence as a valuable and precious stone.
Despite being the hardest natural substance, the diamond, when used in jewelry, needs special care. Diamond jewelry is desired by many people and for people who possess it, it is a priceless possession. A symbol of intense love and royal taste, a piece of diamond jewelry deserves the best care you can afford
Rubies have been revered for their magnificent beauty by ancient cultures around the world, for thousands of years. There are records of them being used for trade purposes in China as far back as 200 BC, while they were held in the highest regard by those in ancient India, who referred to them as the ‘king of all precious stones’.
Along with rubies and sapphires, emeralds are the most precious and valuable of all the gemstones. Believed to have first been discovered in Egypt around 1500 BC, emeralds have enjoyed exalted status, particularly among royalty, with Cleopatra herself famous for wearing emerald jewellery during her reign.
Sapphires have been revered by cultures around the world for many hundreds of years, dating back to around 800 B.C. The iconic blue sapphires were considered sacred to those of the catholic church and to ancient Persians, who theorised that the reflection of the stone’s wondrous blue colour, gave the sky above its blue colour.
The usage of aquamarine can be traced back to the earliest recordings of human history. Ancient artifacts containing aquamarine, date back as far as 500 B.C. Its striking yet calming blue tone and high affordability make it a very desirable gemstone for those seeking a less-pricier alternative to a more expensive gemstone.