Top 7 Practices for an Efficient Mobile App Onboarding

 Efficient Mobile App Onboarding
https://pixabay.com/illustrations/smartphone-app-japanese-email-1184865/

App onboarding is crucial as it decides the success or failure of the application. It is the first point of contact in a mobile app user’s journey. The onboarding process covers a series of screens. Its purpose is to educate users about the use of the app, allow them to register/login, and help them interact with the app as per their convenience. Therefore, it is vital to create a strong first impression to facilitate a positive, engaging user experience.

Why App Onboarding is Important

An effective onboarding enables businesses to optimize user interactions with the app. It helps to encourage users to keep the app on their devices and engage with it to change their lives for better.

Benefits of Mobile Application Onboarding

  • Positive first impression after the app installation
  • Users get more familiar about the app functionality and utilize it properly
  • Businesses can increase app retention ratio and boost their conversion goals

Identify if Your App Needs Onboarding

Before jumping to create efficient onboarding experiences, you should know your app functions and how you can utilize the best onboarding practices.

For this, check the below elements and determine if they fit in your app developing strategy:

Your app has a complex workflow or if it is going to perform some complex processes
If you are redesigning your existing app and your customers need to be updated with new app features and enhancements
You are introducing a new concept, and your app users must get familiar with it
Your application mostly works on the user-generated data or has some specific interaction processes

Types of App Onboarding

Depending on your business model and app functionality, you can go for either of the three types of onboarding, as mentioned below:

 

  1. Benefits-Oriented - It demonstrates the value the user would get from the application to increase the conversion. In this approach, you focus on describing what the app does more than showing how to use it.
  2. Function-Oriented - Explaining the app functionality is the core focus when you go with this approach. It imparts knowledge about how users can get started with the app and how they can perform specific actions.
  3. Progressive - It means that the app users would see particular information as they navigate through the app progressively. It displays the relevant content based on the screen the user is on.

Mobile App Onboarding Best Practices

1. Focus on Value Proposition
As this screen is the first in your onboarding flow where your users get in touch with your app, encourage users by showing a strong value proposition of your mobile application. Rather than highlighting the app features, explain how the users can leverage the app benefits.

2. Ask Only the Must Need Information
To keep users engaged with your app, use the input fields as minimum as possible. Make sure the message tone is simple, quick, and to-the-point. Also, if your app needs to access device information such as location, and more, ask users to grant permission at the beginning of the onboarding flow. Avoid bombarding unnecessary questions and use as few words as possible.

3. Build a Quick & Simple Sign-Up Process
Make the sign-up process as fast and easy as possible. Integrate the option to use social media accounts like Twitter, Facebook, Google, and more to sign-up/login in your app.
If your app is relatively unknown to the users or you are introducing a new concept, don’t make the sign-up process mandatory at first. Provide the option to skip the app tour and sign-up process to let users navigate through essential functions of the app. If they find it engaging, they would be encouraged to create an account for accessing the whole app.

4. Create a Visual Appeal
The screens should be visually attractive to make people engaged with the application. You can opt for animations as well to create great impressions on users as they interact with the app screens.

5. Prioritize Personalization
Provide a customized experience right from the start of the onboarding process flow. You can offer choices based on the region, language, genre, and other factors to personalize the content of the app.

6. Create CTA
Include a CTA (Call to Action) to encourage users to take relevant actions. Create a well-designed, contextual CTA so that it can clarify users what they can do next.

7. Monitor & Track
Use heat maps, analytics, and other services to analyze the in-app behavior and gather insights about the user experience. Track in which areas users are interacting most with the app and where they opt-out during the onboarding process. Identify such potential pain points and enhance the onboarding flow accordingly.

Conclusion
Before finalizing the onboarding process, you should research about the user behavior, project scope, navigation options, app complexity, and other factors. A reliable partner with custom mobile application development experience can help implement the right-fit practices for your app onboarding. Though onboarding is not the only factor that impacts app success, an efficient process can double the chances of your application’s popularity.

Similar Articles

Blind Spots in Software Testing

Have you ever accidentally added spice to a cake, because you were baking a cake and a steak at the same time? Have you dumped a spoon in a dustbin instead of a washbasin?  

Online Exams: Best Practices to Ensure Security

Online exams may seem like a modern contraption and, quite frankly, they are indeed quite advanced. But what they are not is brand new — yep, the concept of online exams has been around for nearly as long as the concept of online learning has been around.

How to Update a Wordpress Website: Top Tips and Tricks

WordPress websites are easily one of the popular means to get a website up and running very, very quickly. It was not merely a part of the first blogging and websites boom — it was one of the key drivers. And even though we have several other technologies and platforms in the market, WordPress websites continue to be one of the biggest and, most important of course, constituents of the world wide web

remote testing

Software Applications have become a major need for every enterprise today. While developing these applications, the teams list out several expected results so that it becomes easier to validate after the software is completely developed. This way of testing the application by comparing it with the actual results and expected results is known as software testing

Rich Text editor, sometimes called a WYSIWYG editor, is the one that appears in areas where text can be entered. You can control the appearance of your text using the Rich Text Editor. It contains the formatting tools and editing icons needed to edit your text. 

PHP frameworks: Why Developers Prefer Laravel

Web apps are an essential part of any and every modern business in the world today. Why? Because we live in a highly digital world wherein more and more things are done online. And given that it is so convenient, it has become imperative for businesses to embrace web apps as an integral part of their strategies

Popular Factors That Shape Software Testing Strategies

The software has taken center stage and rightly so — after all, human existence has become so highly dependent on the digital realm. Given that, we need more and more such digital tools to help drive us forward in whatever it is we seek to do.

web development

The importance of quick collaboration and rapid deployment in today’s world of fast-paced deployment is undeniable. Issues and defects are an inevitable part of the software development process that keeps on coming at every stage along with the feedback.

Faster and Better Testing Results

As a tester, when you hear the words “Software Testing” what comes to your mind? Do your mind takes you on the road of specific testing like regression testing or functional testing or you start seeing whole procedure as separate steps like planning, analyzing, visualization, and making a report?