How to Use Meta Tags and Why They Are Still Relevant
SEO is always changing and the guidelines on how to boost your website are also shifting. The meta tags do not attract much attention in this regard. Meta tags do a little directly to affect Google SEO rankings but yet they have a great impact on a site's ranking. Hence, we must understand how this works; get to know the important meta tags, and how to use them effectively.
Below are some reasons why meta tags can help increase the SEO of your site.
- Your site's google indexing is influenced by meta tags. The metatags make it possible for Google to know the content in the pages on your site so they could be found easily on relevant searches.
- Meta tags can also increase the keywords ranking. When you add relevant keywords to your meta tags, you improve the change that Google will rank higher your page in the search and this helps to make your site easily noticed.
- Using the correct meta tags will definitely improve user experience. The tags you use certainly give an impression to your users of some standard he should expect to be met or even exceeded.
Potential Meta Tags to Use
There are plenty of places where is possible to add meta tags, but the following are five points that you could start with and will give you the maximum ROI for effort and time.
Title Tags: the title tags are essential as they appear above your page's description in the Search Engine Results Pages (SERPs) and provide a preview for your site. You must have unique meta tags for each page of your website, advise experts from LinkLifting.
Canonical Tag: These tags are essential as they provide guides to individuals to get to certain pages on your site. It helps to provide direction to the right page especially when your pages have similar information, like pages showing similar products.
Meta Description: this text is found below the title tag and provides additional information on the title tag. It plays an important role in attracting leads to your site and encourages people to click on your listing.
Alt Tag: this is an image optimization tag that makes images accessible to various search engines and individuals. It is a very important meta tag that can help improve user’s engagement in your site.
Header Tag: Using this tag makes it possible to break large content material into smaller sizes and sections to make it easier for users to navigate through your site.
Best Practices for Meta Tags
Below are certain practices to engage and to get the best out of your meta tags.
Use Keywords: Choose one or two main keywords and use them in your tags. Avoid using too many keywords, because it could not sound very natural. This is the first time the potential customers visit your website so be sure they will have a good first impression.
Keep it short: there is now a new 158-character limit provided by Google for meta tags description. It is limited to 120 characters for mobile phones. Still, better to use up to 60 characters, because Google displays only between 56 and 61 characters on desktop computers.
Ensure to use unique meta tags: Based on Google's recommendation you should use 100% unique title tags on your website.
Use modifiers: the use of modifiers gives you the advantage to create a product description using just a few words. Try to use the words: Top, Easy, Best, Buy, how to, Review, Find, etc.
Include branding: Make sure to include your company's name, logo, website URL when you write your tag, this will make the connection with your business.
If you are in the motive of maximizing your profits, SEO is “mandatory”. It doesn’t matter if your organization is a large-scale small scale or a reboot start-up, SEO is compulsory to improve the profitability of your eCommerce website.
As 2020 slowly draws to a close, you might be wondering how you can enhance your SEO strategy for the following year. Mind you, if you have been dishing out top-quality content, stayed on top of your keywords, and if you have built a sound backlink portfolio, you’re on the right track.
If you are planning to start your very own YouTube channel you will have to make sure that you take the right steps as well as the strategies which will help you to win big in the market. Indeed, this is a very competitive marketplace and your competition will come from all over the world.
Google has recently announced its latest algorithm that will rank the webpages on several new factors in addition to its existing factors. Google is set to introduce this new update. Initially, only the site loading speed used to factor in Google Rankings.
Searching and hiring a Search Engine Optimization (SEO) agency looks a simple task but it is quite complicated as your decision can make or break your market presence. Finding the right service provider for your business can help you establish your brand and generate more revenue while hiring the wrong one can spoil everything.
In today’s digital-driven commercial world, all businesses should be focused on gaining competitive advantages, and focusing on the multitude of benefits SEO has to offer is a good place to start.
In today’s day and age, it is of paramount importance for businesses to have a strong online presence. Many customers search for information about products and services online today. Hence all companies should certainly strive to ensure that their online visibility is par excellence.
If your business has a website and you are dabbling in the digital marketing sphere, then you are no stranger to the term Search Engine Optimization (SEO). In simple terms, SEO means that you are optimizing your content to increase your websites’ visibility and searchability online, organically.