How Much Should You Charge For SEO?

SEO Freelancers

A quick Google search reveals that the average SEO agency charges $75 - $150 per hour, and $1,500 - $3,000 per month.

Quite a hefty sum!

But as a freelancer, how much should you charge and how should you outline your SEO strategy? Before we get into pricing, let me give a quick word of advice on how you can secure more clients in SEO.

Specialize In A Certain Field

There are plenty of SEO jobs out there and you won't be limiting yourself much by specializing in one field. You can still apply for other ones, but the advantages of being a specialist is you have a deeper understanding of the industry and can write better content. Also, you'll have connections to outlets, webmasters and people in the field that you can outreach to.

If you're doing SEO in a brand new field, everyone is a stranger. So my advice is to focus on one field, study it hard. For me, I chose to do SEO for the crypto industry. I read books on blockchain technology. I read articles. I went on Reddit to study crypto marketing. And most importantly, I started to build connections in the industry.

Pricing For Beginners

If you're just starting out in SEO, have read some books on the topic and have a bit of hands-on experience with your own website, I recommend working for free to gain experience, or charging $0-$25 per hour until you can get 2-3 sites on your portfolio.

Target small local businesses. Those will involve mainly content creation, on-page technical SEO and some local citations. That should be enough to rank most businesses, but if you're feeling savvy, you can build a few high-quality backlinks along with a few nofollow ones.

Pricing For Intermediates

Once you have a few sites under your resume and have a track record of success, it's time to start charging decent money. If you don't have a track record of success ranking small local sites, then you need more practice.

But at this point, a fair amount is $50-$75/hour, although you could go slightly higher. At this price range, you can target local businesses and some low-competition international websites. Continue building your track record. Once you've worked on 10+ sites, you should be feeling confident to move on to the next tier:

Pricing For Experts

This is where you can start charging a respectable amount: $100-$150/hour. Since you have a track record of success, not only can you find clients, but clients should be coming to you through word of mouth.

If you aren't at this stage yet, then consider lowering your price. Working on 10 sites should get you plenty word of mouth... if you're doing it correctly and your clients are satisfied.

SEO Plan For Professionals

My SEO plan usually takes 3-4 months to implement and see results. Here's the outline of what I do:

First Month: Keyword Research. Create content for those keywords. Fix any current on-page issues. Do basic on-page SEO. Improve site speed.

Second Month: Finish any on-page optimizations that haven't been done in the first month. Create more content. Build citations or backlinks (depending on if the client is local or not)

Third Month: Build more backlinks. Do some PR and guest posting.

The third month is where things start to pick up.

Fourth Month: Re-evaluate your strategy. If your site isn't ranking high yet, ask yourself: is your content satisfying user intent? If not, refurbish the content. Build more backlinks.

Content that doesn't satisfy user intent will not rank well even if you have great backlinks (of course there are exceptions). 

Overall, if you're unsure of pricing and want me to have a look at your portfolio to see how much you're worth, drop me a line in the comments. 

Similar Articles

How to Reach Your Customers through Digital Marketing

Online businesses are developing with an aesthetic approach. The navigation ease on the chart is making them phenomenal. Further, that is your brand that matters the most. If it is backed with a good amount of advertisement and consumer knowledge, then it is always a win-win situation.

How to Use Meta Tags and Why They Are Still Relevant

SEO is always changing and the guidelines on how to boost your website are also shifting. The meta tags do not attract much attention in this regard.  Meta tags do a little directly to affect Google SEO rankings but yet they have a great impact on a site's ranking.

SEO Strategies 2020

New websites are launched almost every day, and online competition among businesses is on a continuous rise, which asks digital marketers to rethink their content marketing strategies and invest more in Search Engine Optimization.


People are always keen on finding out information from whichever sources they can lay their hands on. Internet being one of them has its influence on people from all walks of society, where they resort to whenever they stumble upon any issue.

seo trend

With the passage of time, the business world is becoming more competitive and challenging for marketers. In 2016, one of the hot topics for marketers across the world is the fast-growing changes in SEO.


If you are in the pursuit of increasing your business sales through search results, then you have two options to choose from - SEO and PPC. SEO stands for Search engine optimization, and PPC stands for Pay-Per-Click. Every technique has its benefits and drawbacks. So, what should you choose between the two?

Local SEO Strategy

People search for products and services near them using their Smartphones or Tablets. Consumers try to fulfill their needs and want by searching about domestic organizations and their offerings. This presents excellent opportunities for Google advertisers and Search Engine Optimizers to reach out to their potential customers.

How to Hire an SEO Company for Your Small Business

Growing a small business can become a critical task, especially if you don’t have a dedicated team of SEO professionals by your side. In today’s competitive world, SEO is one of the major tools that can help you transform the growth of your small business and get exposure from the right people. 

Organic Click-through Rate

Thanks to featured snippets and “People Also Ask” boxes. Other thanks to Google’s ability to avail features like Google Flights, Maps, Videos, etc., without bothering users for click.