How to Leverage E-commerce Web Design for Better Sales
The continued rise in the popularity of e-commerce has been a terrific development for not only customers but the businesses that run such stores as well. However, there’s one critical point that has proven to be slightly challenging for e-commerce companies. The popularity of this sector has also resulted in intense competition. It seems to grow by the minute, with a new player entering the space every day. Then there’s also the behemoths like Amazon, eBay, Flipkart, and others that one must contend with.
This chain of events has put the spotlight on how we go about developing e-commerce websites. And with good reason; after all, if the storefront isn’t impressive and fails to serve the ultimate goal, i.e., woo customers, then nothing will. Yep. No matter how comprehensive, extensive, and reliable, your services maybe, if the website doesn’t succeed in convincing the customer, nothing else will. Thankfully, there are plenty of ways to ensure that this first step of engaging customers is primed to convert them. Listed below are some of the most important factors and tips that will help any e-commerce business do just that.
1. The simplicity of design is critical: Unlike what some people will tell you, it is a terrible idea to use a complicated design. Today’s users don’t have much time, and if they don’t like what they see at first glance, it is implausible they will stick around. So, long story short, keep the design minimal, use white space to your benefit, and eliminate whatever isn’t necessary. And make sure that all the important stuff, like the call to action buttons, are clear and visible without getting in the user’s face.
2. View cart button is essential: The fact that all big names in the e-commerce industry use a view cart button on their websites and apps says a lot about the importance of this feature. And when you do integrate it into your website’s design, make sure that it is visible to customers at all times because that goes a long way into converting sales.
3. Keep the navigation clutter-free: Nothing puts off customers quite like a complicated navigation process. Remember, you want to encourage users to shop with you, and that won’t be possible if they are bombarded with too many options. Keep the list of options on your navigation menu short and straightforward to help make it easier for customers to find what they need.
4. Mobile-first content will go a long way: If you are thinking merely creating a responsive website design is all you need to do, then you couldn’t be more wrong. That’s not to say that responsive website design isn’t critical to the overall scheme of things; we are just saying that it isn’t enough. Considering that mobiles now form a crucial part of the strategy for any business, it is only understandable that they will have a role to play in e-commerce as well. So, complement your responsive e-commerce website design with the content that is structured around mobiles first. It will help you make sure that content doesn’t get lost in translation, i.e., doesn’t get stacked or reconfigured across devices with varying screen sizes.
5. Visuals should be beautiful and convincing: The most effective way to deal with the one key challenge of shopping online, i.e., not being able to see products in person, is to provide lots of pictures. But that alone won’t suffice; you must also make sure that they are all high quality. And if you want to take it up a notch, add a pop-up zoom feature.
Well, that about sums it up. As long as you have a trusted vendor for custom e-commerce web design services who can help you integrate all of the pointers mentioned above as well as others, based on your requirements, your e-commerce store’s endeavor to garner more sales is bound to come along just fine.
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