In any event, the food of which you serve your guests is paramount to the overall success of the meal. Being an integral part of the catering aspect, it is only natural for prospective clients to be a little meticulous when it comes to selecting their potential caterers. However, with so many factors and elements involved in a single event, it can be easy to overlook the quality of the food you are serving—much less the presentation of which it is served. Although it is understandable to get caught up in the flurry of activity when it comes to planning an event, you should not skimp out on your attendee’s dining experience. As an event planner, you should endeavor to make every aspect of your event memorable. With this in mind, it is imperative that you make choices that would make a significant impact on attendees to make them more receptive to attending your next event and giving a good feedback to the one they are attending. Your catering menu packages do not necessarily have to be fancy, but you do have to be creative and innovative in your strategy.
Here are some of the ways you can do just that:
Provide attendee-requested options
If you want your attendees to like your food, then it is only natural for you to serve what they want. In this regard, you and your team should have a customizable registration option where your attendees can select the kind of food or choose a specific food they would want to have the day of the event. Alternatively, if you host several events in a year, simply create a survey which your attendees should complete before leaving and ask the type of catering options that they want. In this way, you can be assured that the food you serve would be well-received by your guests.
Choose Unique Food
Commonplace and average food options are the norm and they do not add much to the overall experience of the event. An event that stands out does things extraordinarily and by extension, that would mean serving food options that are anything but ordinary. Your guests can probably get a serving of carbonara pasta in most restaurants and they have certainly had their fair share of deviled eggs hors d’oeuvres by now. So, instead of serving these familiar fares, try exotic epicurean delights that inject a bit of fun into the dining experience. You have an array of food options, simply research the web and check for innovative and ingenious catering ideas.
Partner with a famous chef
An excellent way to make your mark in both the events planning realm and catering world is to partner with a revered and well-known celebrity or famous chef. If your budget allows it, simply team up with one of the famous chefs of your city or even the ones from Celebrity Chef Network. If your event boasts big names such as Anthony Bourdain, Bobby Flay, and Giada Delaurentis, you are sure to draw in more people—food enthusiasts and cooks alike.
Match your meals to the event location
If you have a unique event location, exploit that by offering your guests matching catering options. Alternatively, you can simply choose a food theme and have a recurring ingredient throughout all the meals. Having a theme for your food catering gives your food servings and options a sense of cohesion and as a result, you would be able to have fun toying with your menu. Simply choose a single ingredient and make this the recurring ingredient with your food servings such as serving bacon appetizers, bacon desserts, and even bacon cocktails! Your options are limitless, you just need to think out of the box.