5 Quick Tips To Make The Most Out Of Social Media Optimization
Social media optimisation plays an important role in your internet search rankings. This is one of the things that is most often overlooked by many companies, even though doing this right can help increase your position within search rankings.
There are a lot of things that you need to do in order to best optimise your social media, but in the end, it boils down to mainly two points:
- The search function for every particular social network
- Google search
When you start optimising for search environment, you’ll always have some direct and some indirect benefits. The direct benefit is that more people will be able to find your profile and it will be easier connecting with you and visiting your website. And the indirect benefit is that you get an extra link pointing to your website from your profile. Well. Here are some quick tips on how you can get the most out of your social media optimization efforts.
Integrate social media into your website
Social sharing tools must be integrated into your core site architecture. Include the direct web links to all of your social media channels to your website and vice versa. You can even add social media sharing buttons to every individual blog posts. The links that you get from social media are often considered to be really high quality as the social media sites have a high web authority.
Be consistent in SMO
Creating a social profile might seem like the most straightforward task, yet this is the first area where businesses tend to fall short. Make sure that you fill the profile information 100%, as search engines tend to give more value and favour profiles that have complete information available. Also, all the information that you put on social media should be exactly the same as they are on your website.
Try to align your SEO keywords with social media
To maximise the exposure of your social media profiles focussing on your SEO keywords is very important. And if you are not taking advantage of this and not optimising your website properly, then you're leaving the path open for your competitors. So structure your keywords and make sure to target key phrases into your social profiles in a very natural, non-spammy way. If you can effectively get a keyword or phrase to come into your profile or page name, it will give a massive boost to your ranks in keyword searches on Google and also within the social network search itself.
Use branded cover images
A cover image is the first thing that any user will see when they are visiting your page, and presenting them with a good impression is most crucial. This is the best opportunity for you to convey your brand message to the current and future followers. Make sure that you follow the size guidelines for each website to make sure that you don't get the size and formatting wrong. And finally, only use professional images that are relevant and memorable.
Stay in control
Never allow any employee to use a personal email address for the creation or managing of your brand’s social media accounts. You should always stress the importance of using a company controlled email account. The main reason for this being that you can't optimise an account to which you don't have access to due to employee turnover. Also, having a company email address also presents a more authentic and sophisticated image in any prospective clients mind.
Social media can become one of the most significant assets for improving any websites organic search results but only when it is appropriately utilised. Just by following these five steps you will be well on your way towards a perfectly optimised social media.
Yes! You must use social media optimization (SMO) and social media marketing (SMM) if you truly want to increase website traffic. This is not something ‘written in the books or theoretical’ but when used correctly, it can become an outstanding source of traffic that can further help you set a successful online brand.
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