Top 7 Social Media Video Marketing Trends for 2024
Let's admit this: not a day goes by without scrolling through a deluge of video content on social media. More and more social platforms are integrating video-centric features because they know videos are way more immersive to audiences.
From shoppable videos to live-streaming commerce, these platforms have become an immersive marketing channel for businesses of all sizes. The advancement in video features also indicates that video marketing will continue becoming a trendsetter in the following years.
We've compiled the seven social media video marketing trends that can be helpful for your business to stay ahead of the curve. Let's get started!
#1. Live-Streaming Commerce
Live-streaming commerce, or "shoppable live videos," is a trend where online sellers broadcast live video content and allow viewers to make real-time purchases during the stream. This trend creates a more interactive and engaging shopping experience than traditional online shopping.
Moreover, live-streaming commerce enables sellers to demonstrate products while potential buyers can ask questions directly using the chat column. Viewers may also get answers immediately, making the session more interactive.
Today, TikTok is the leading social media to introduce live-streaming commerce. It has gained immense popularity as it provides a sense of urgency and interactivity, simulating the in-person shopping experience in a digital space.
#2. Influencer Collaboration
Influencer marketing has been a consistent trend in recent years and will continue to be a dominant force. Brands will work with social media influencers to promote their products and services. You might think to leverage marketing tools to help you have a better influencer marketing collaboration.
When it comes to influencer marketing, micro and macro influencers have been gaining popularity in 2024. Even though they have fewer followers, micro and macro influencers have specific niche and dedicated followers who are highly engaged and interested in their content.
Micro-influencers have between 1,000 to 100,000 followers. Compared to macro influencers, smaller influencers are more cost-friendly to businesses. Through social media videos, brands can collaborate with both micro and macro influencers to maximize their social media impact, reaching both niche markets and broader audiences.
#3. Short Educational Videos
Short-form educational videos have gained traction on platforms like TikTok and Instagram. Compared to long videos, short vertical videos can engage viewers better as they can gain information as soon as possible.
Whether it's a "how-to" tutorial, a fact-based explainer, or a quick tip, short educational videos cater to viewers' desire for bite-sized, easily digestible knowledge. In addition, we must pay attention to the fact that today's audiences tend to have shorter focus spans.
They are a fantastic way to share expertise, boost engagement, and reach a broad audience in a brief time frame. Most importantly, you can easily create them using smartphone cameras and video tools, making your marketing effort more cost-effective.
#4. Smartphone Production Videos
With high-quality smartphone cameras and accessible video editing apps, many businesses and content creators are turning to smartphone production for their video content. This trend is all about creating high-quality videos with minimal equipment.
Smartphone production videos often have a more authentic and relatable feel, resonating with audiences who appreciate the behind-the-scenes look. It also offers cost-effective video production options. Small businesses and individuals can create engaging content without extensive budgets.
#5. Soundless Videos with Captions
Given the diverse environments in which people consume social media content, soundless videos with captions have become essential for capturing and retaining the viewer's attention. This trend recognizes that many people watch videos without sound, whether in public spaces, at work, or in situations where silence is preferred.
The big question is: How could you convey and deliver your message? That's when captions come to help. By incorporating captions, videos become more accessible and engaging, ensuring that the message is presented effectively.
However, you can still add sound effects to build an emotional connection with audiences. This overall approach can help you improve user experience and broaden your content reach on social media.
#6. Search-Optimized Content
The amount of video content on social media is countless. What if you put maximum resources and effort just to know your video failed to generate views, likes, and comments? This can be very frustrating and ineffective.
Therefore, search-optimized video content is crucial in 2024. This trend includes crafting video titles, descriptions, and hashtags that align with trending search terms and popular keywords within a specific niche. You can also use video content for your press release to have maximum results, especially you can now use press release templates to help you produce higher quality content.
Whether a business owner or creator, you can increase content discoverability and reach on social media platforms with video SEO. It's an effective way to attract new audiences and remain competitive in the ever-expanding digital landscape.
#7. Personalized Videos
Personalization has become a necessity for businesses. It empowers brands to craft highly tailored video messages based on in-depth data about their target audience. Personalized videos can be designed in alignment with audience behavior, demographics, and individual preferences.
These videos often feature specific product recommendations or content that resonates with the viewer's past interactions with the brand. The ultimate objective is elevating viewer engagement, driving conversion, and fostering brand loyalty.
To create personalized videos, the role of AI-powered tools is crucial. Also, proficiency in using online customer insights tools is indispensable for getting an in-depth understanding of your target audience. As one of the technology trends, AI tools can help you automate and generate video content that resonates with the targeted viewers.
Takeaway
Social media and video marketing will remain to be trendsetters among businesses. Even now, purchasing products from social media like TikTok has been available. Users can interact, engage, and buy products without leaving the platform.
The advancement of social media in adding more video-centric features will make video marketing still relevant in the years ahead. The above trends are worth considering to help your business stay competitive amid the immense online market.
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