Top Reasons for Popularity of Social Networking Apps

social media
Photo by Adem AY on Unsplash

Today social media apps dominate app usage as they offer a comprehensive source of online content that helps harness our desire for social validation. Unless you have been living under a rock, you know that social media apps are all the rage in the world. The existing platforms are constantly evolving into new and different ways that offer interesting ways to connect.

Though creating a platform that would “stick” is not an easy achievement. You would agree certain characteristics enabled big names such as Facebook to become popular across all age groups. Unless you have been living under a rock, you know that social media apps are all the rage. Admittedly, they have been popular for a while now and are expected to remain so for the foreseeable future. Now, this has driven more and more companies to try their hand at the world of social media. To succeed at such attempts, one must first understand what makes social media apps popular. So, let us start with a discussion on what the most popular social media apps have in common.

  1. Free to use: A social media app relies on its users to drive the app’s popularity. Hence, it is imperative to keep users engaged with the app. One key way to do that is by offering the social media app without any charges. This means users are not required to pay subscription fees, etc. to ensure they remain engaged with the app as much as possible.
  2. Infinite scroll: Social media apps leverage the scientifically proven fact that the more the brain watches or views something, the more it will be inclined to like it. Apps integrate this knowledge via the infinite scrolling feature. Think of infinite scrolling as the autoplay feature of social media apps, of course.
  3. Social rewards: The most popular social media apps share yet another critical feature: it affords users the ability to share their thoughts, experiences, achievements, etc. with their peers. The charm of this ability is further fortified when users’ acquaintances, family, and friends react to such posts and engage with them as well via the means of comments, shares, likes, etc.

Next up are the different types of social media apps one can find in today’s market.

  1. Media sharing: As the name suggests, such social media apps focus on allowing users to share different types of media, such as pictures, articles, videos, etc.
  2. Network building: The key endeavor of such apps is to connect people, be it for personal reasons or in the professional context.
  3. Discussion forums: These are apps where users can ask questions, answer others’ queries, or just generally share their opinion on different topics.

Now, let’s look at some of the must-have features for social media apps.

  1. Support for multiple languages: If you are hoping to offer an app with a global reach, multi-lingual support is a no-brainer.
  2. Notifications: Besides sending notifications about any activities on their profile, such notifications can also be used to remind people to continue browsing wherever they may have left off.
  3. Privacy settings: This means the app should not only allow users to personalize their profiles but be able to choose which aspects of their profile and personal info they make public.

Social media app development may come across as a simple endeavor to the layman, but the fact remains that it is a complex effort — one that necessitates careful consideration of countless distinctive factors.

So, if you too are looking to build a social media app, you would do well to put together a well-thought-out strategy that factors into consideration such as the ones listed above, integrates vital features, and a lot more. For other assistance, you can always engage the services of a trusted development company with experience in building such apps.

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