Google Analytics can be looked at in two ways. It is a money guzzler that you literally empty your pockets for, just to look at a few metrics that hardly matter or a tool that helps you understand exactly where your site stands and what you must do to improve its performance in a lot of areas.
Utilizing web analytics is crucial, but what’s the point if you don’t know what Web analytic is! How can a person define web analytics? If you own a website, web analytics is the tool that helps to find how your visitors behave, react, or acknowledge your site.