Any good Digital Marketing Agency, or anywhere else for that matter, will tell you that Google Ads is a very important tool for businesses. However, most businesses concentrate their Google Ads campaigns run together with a Google Ads Agency, on selling their products and services to increase sales and revenue.
The internet is becoming more and more popular by the day, and the number of internet users around the world is growing every minute. More and more people are getting used to doing their work online, which is much more convenient and time-saving, not to mention safe.
When digital marketing was in its earlier phase, that time Search Engine Marketing activities include both SEO and Paid Search tasks, but with its evolution, SEM becomes a synonym for paid search only. It would not be wrong if I say it needs a lot of efforts to rank a website on search engines like Google and Bing.
Like every year, end of December 2016 has arrived and January 2017 is waiting to get started.