Remember the 90s era when you used to email your long-distance friend and then wait for their reply? That time is passé. You hardly rely on emails for personal communications these days.
The holiday season is a profitable period for every marketer. In fact, a quarter of e-commerce revenue is generated during the holiday season. Therefore, if you wish to make the most out of this holiday season, it is high time you plan your holiday email campaign the right way.
As a businessman why do you even need to learn email marketing strategy or strategies? Aren't email just emails? Why do you need to change the way you compose your newsletters? Didn't we all learn how to compose letters when we were in our lower years?
Email marketing is like a two-faced coin, it can boost your business or can create a poor experience in front of your prevailing/target audience. However, which side shall face up, is in your hand.