How Fashion Industry Promoting a Business through Social Network
Social Media has taken over the world, and your business is living under a rock if it still has not realized the potential of business promotion through social media for getting sales. The launch of platforms like Facebook and Instagram has changed the way businesses operate and draw out their strategies to promotes and connect with customers. A well maintained and growing social media following for any business can be one of it’s greatest assets. One industry which mainly benefits from the rise of social media is the fashion industry, and in this article, I would talk about how the fashion industry uses the social media marketing to its advantage.
I’ll start by talking about the king of social media, i.e., Facebook. Facebook provides numerous opportunities for businesses to interact with their customers and to get their message across through effective segmentation and personalized promotion too. All sorts of media format like images, texts or videos of any size and duration can be uploaded and then sponsored to reach an even greater market. Apart from being the most used social media platform (2.23 billion monthly users), it also provides businesses to examine how they view their posts through reactions (love, haha, angry) on the posts. For instance, you can upload a picture of the latest summer work look, and based on the reactions you can estimate what people thought about it.
Another massive social media platform is Instagram, which has an active user base of 1 billion. Backed by great filters and photo editing capabilities, Instagram is the top spot for users interested in photography and daily uploads. They recently have also included a ‘see more’ option, which when connected with a story or a post, directs the viewers to the actual business site. To give an example, cocktail attire women can be displayed on an Instagram story, and the see more option will then take the viewers directly to the link where they can buy that dress.
On youtube, the fashion businesses make partnerships with YouTubers and influencers to incorporate their products into their videos, easily giving them millions of views in an instant. Youtube is also an excellent option for high-quality video uploads and behind the scenes videos, which viewers love and helps build a connection and trust with the business.
Talking about behind the scenes, Snapchat provides the viewers with a live and exclusive look at events, such as a fashion week, through the lenses of designers and models. Snapchat users feel an informal and personal experience through snapchat, as they are connected with the daily lives and happenings of fashion designers and influencers.
Now that we have talked about a few major social media platforms, I’ll shift gears to a useful tool every social media has which is the use of hashtags. Using hashtags can easily expose your content and create buzz about it throughout social media. Platforms like twitter then show which hashtags are trending worldwide, making even more people aware and wanting to get into the action. A catchy hashtag can be used alongside multiple platforms and media types, and this can be the differentiating factor between the social media promotion of a fashion brand to its competitors.
As mentioned before, the fashion industry is effectively using social media in the promotion of their businesses. They promote their businesses by integrating multiple social media platforms, using the major selling points of each to their advantage. Backed by the endorsements of celebrities and social media influencers and effective buzz creation through hashtags, the fashion industry has nailed their promotion game.
In the past couple of years, a huge rise in Instagram users has been witnessed. In June 2018, Instagram hit 1 billion monthly users, and this is unquestionably a huge volume. The reason seems to be the updated features, which has allured a large number of personal as well as business users.
Instagram is no longer a platform just for part time fun. It has opened a new way of marketer for businesses nowadays. On June 20, 2018, Instagram announced in an in-house event that it had reached 1 billion monthly active users after passing 800 million in September 2017 with 500 million daily users.
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The only way to hit the bull's eye in business promotion is to push the efforts in the area where most of the time your target audience is present. In the current time, Social Media is the powerful platform and the demographic where most of the time your targeted audience spends their time.
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