Do You Know Your GDPR Rights?

Do You Know Your GDPR Rights?

You may remember this time last year when you weren’t able to click on any website or email without hearing about GDPR changes. Every site would display you with something along the lines of “We’re making some changes to our Privacy Policy.”

But surprisingly, despite these changes coming out last May, research conducted in 2018 by the Chartered Institute of Marketing (CIM) founds that 48% of consumers didn’t understand how companies used their data by companies. So, what exactly is GDPR, and how does it affect you?

 

What is GDPR?

GDPR stands for General Data Protection Rule and is a piece of legislation that automatically applies to all 28 European Union member states. The law came into effect on May 25th, 2018, to strengthen the rights that citizens have over their personal data when it is help and processed by companies.

This law was implemented due to the misuse of people’s private data that came before and was punishable by only a ‘slap on the wrist’ and a warning. Now, these laws are in place to protect people’s rights and are punishable with much more severe consequences for any company found to be in breach.

 

What Are Your Rights?

There are seven main rights that GDPR entitles you to. These rights are universal across all the member states and apply to any and every citizen who visits a website.

1.The Right to Be Informed

Organisations must now tell you what they are collecting and storing your date before they do it, as well as telling you how long they will store it for and who it will be shared with. You will be asked to give your consent before they can send you ant marketing communications. You can withdraw this consent at any time.

2.The Right of Access

You are entitled to have access to your date for free and within a month of making your request.

3.The Right to Data Portability

You can request a copy of your data in a commonly used format for your use as an when you see fit.

4.The Right to Rectification

You can send up-to-date information to rectify any wrong or incomplete data, and the company must respond within a month and forward these updates to everyone with whom they have shared your data.

5.The Right to Erasure

You can request that an organisation deletes all your data. Companies can only refuse if they have a ‘compelling reason’ to hold onto your data.

6.The Right to Restrict Processing

You can tell an organisation to stop using your data without forcing them to delete it from their databases.

7.The Right Object To ‘Automated Decisions’

An ‘automated decision’ is when your data is used to help decide if you’re eligible for products. This rule gives you the right for human intervention if you think you're unfairly treated based on these automated decisions.

 

Penalties for Data Breaches

For any company who is found to be in breach of GDPR, there are monetary penalties to be incurred in one of two classifications:

  • For less severe breaches the maximum fine is €10 million or two per cent of a company's annual revenue, whichever is greater.
  • For more severe breaches, the maximum fine is €20 million or four per cent of a company's annual revenue, whichever is greater.

For example, it has been announced that British Airways are facing a fine of £183 million after it the personal data of 500,000 customers was stolen from their website and mobile app.

Fines are only one aspect contributing to the financial loss you will suffer because of a GDPR breach. You will have compensation claims for damages suffered, reputational damage and loss of consumer trust to consider.

Similar Articles

Why You Require a CX Culture to Deliver Effective CX Measurement

There is a lot of buzz about Artificial Intelligence (AI) nowadays, especially when you are considering the possibility of using AI in measuring Customer Experience (CX) where this excitement of the CRM vendors seems justified.

Business analyst

Nearly thirteen years back, the International Institute of Business Analysis(IIBA) was established in Canada. It is one of the most recognized affiliations (not-for-profit) that is progressing in the direction of supporting the field of business investigation.

4 Ways to Keep Your Employees Happy

In any company, happy and motived employees are essential for promoting productivity and an overall good workplace culture amongst staff. Offering employee benefits is an excellent way to ensure that your team feels valued and appreciated in the workplace.

Lead Gen Tips and How to Reach Them Out In This Post-GDPR Era

Ever since the enactment of GDPR in 25th May 2018, the ways sales professionals used to prospect and reach out to their prospective customers has changed drastically.

Redefining BPM in the age of AI

While business process management (BPM) applications are getting more and more sophisticated, organizations are still struggling to solve process delays. With the recent developments in artificial intelligence, it has become easier to predict future prospects and avoid bottlenecks by aligning future constraints with available resources for organizations to optimize their BPM processes.

How to Start a Business like Uber?

Taxi administration was previously an amenity that wasn’t a choice for everyone. Uber made this amenity a need by dropping the fares and making the ride accessible to anyone who has a smartphone.

Freelance Career

With the Internet penetrating to further and further reaches of the globe, it is easier than ever to work from home. Freelancing ups your freedom even more than working at home for someone else. It offers you the ability to set your own schedule and choose whom you work with

Lead Nurturing Program- The Magic Pill For Your Business Growth

None can deny the fact the lead nurturing is one of the most vital processes that every business needs for growing its sales funnel. Since it is only a very small percentage of leads that you capture by your lead generation programs are likely to be ‘sales-ready’ if they are not persistently nurtured properly.

Sydney Travel Guide for Business People

Going to Sydney for business is a lot different than going to Sydney as a mere tourist. Business people mingle in different areas and like other things other than just touristic attractions. What’s more, your trip has a real purpose. This means the journey needs to be efficient and quick, and the accommodation top notch so that you can easily get your work done and get some well-deserved rest.