The Best Sales Technique And Script Ever

The Best Sales Technique And Script Ever
by
Pat

As a sales professional of many years in fashion retail and other industries, I’ve heard all the sales techniques and winning scripts. I’ve processed and analyzed all of the information handed down and discarded 99% of it. All too often customers are referred to as hanging fruit, conversion rate, foot traffic and closing a sale and so on.

If you think of customers as foot traffic, conversion rate, low hanging fruit, statistics and gauge their behavior in numbers, then you are most likely an accountant or manager and chances are you operate in isolation of the coal face. You’ll crunch numbers (foot traffic) you’ll most likely conduct a weekly sales meeting and deliver some kind of motivational speech of how to close a sale. What does closing a sale mean?  are you closing a door? And once the sale is completed, the money is in the till, and bingo you’ve already forgotten the face and name of the person you just sold a product to? When that customer comes back you will then pretend to remember him, is that being sincere? you quickly move onto the next piece of low hanging fruit and close that sale quickly because you’re on commission and competing with your other sales colleagues, or are you competing with your customers. You’ll do just about anything to get a customer to buy.

It’s all geared toward short-term gain, or as one sales-guru on the networking circuit quoted” low hanging fruit”. A consistently successful sales professional will look above and beyond for the fruits of his labor and he will push the boundaries of service every time, he won’t think of a customer in terms of low hanging fruit, closing a sale, conversion rates or foot traffic. He’ll seek to establish a relationship, engaging on a foundation of mutual trust. This is a fundamental human need in any relationship, trust is based on sincerity. We subconsciously seek sincerity and character in others and if these qualities are not detected the foundation is undermined making it almost impossible to develop a long-term customer relationship.

You can gather all the techniques and scripts ever written on paper for what they are worth and use them to fuel your BBQ. Every year a new whiz-bang sales technique appears then it disappears and is forgotten just as soon as another appears, they’re all geared toward short-term gain. Why not read Stephen Covey or Dale Carnegie, these two authors are a must for every library. Their focus on principle based business and building long-term relationships. Any sales professional will realize the value of customer retention

And the best sales technique ever “no sales technique” no hoodwinking no smoke screens, or rehearsed scripts, techniques, just complete transparency. With sincerity at heart you will connect with fellow human beings on a fundamental level, all barriers are broken down and a relationship is formed. Don’t think of closing a sale, think of opening a relationship, the customer you spend an hour with may not even buy from you. But statistically, there is a 90% chance he or she will return one day and buy. Satisfying the buying needs of a customer can be a very rewarding experience if done sincerely.

To conclude I’d suggest you read “The Seven Habits Of Highly Effective People” by Stephen Covey and “How to Win Friends and Influence People”. There are no techniques mentioned anywhere in these two books, the prime focus throughout is building relationships. Keep these books at your side in your bag or on your desk so you can always refer to them as a constant guide

Similar Articles

Aleternative To Online Shopping

One can’t ignore 95,000,000 monthly visitors to Amazon. And’ also one cannot ignore the fact that 95% of Americans shop or will shop at Walmart. E-commerce is set to grow 200% over the next five years. It has grown 38% over the past three months in the USA alone, in comparison to Walmart’s online rate of just 11%.

Aleternative To Online Shopping

One can’t ignore 95,000,000 monthly visitors to Amazon. And’ also one cannot ignore the fact that 95% of Americans shop or will shop at Walmart. E-commerce is set to grow 200% over the next five years. It has grown 38% over the past three months in the USA alone, in comparison to Walmart’s online rate of just 11%.

Aleternative To Online Shopping

One can’t ignore 95,000,000 monthly visitors to Amazon. And’ also one cannot ignore the fact that 95% of Americans shop or will shop at Walmart. E-commerce is set to grow 200% over the next five years. It has grown 38% over the past three months in the USA alone, in comparison to Walmart’s online rate of just 11%.

Educative Details About Increasing Sales For A Travel Related Business

Having a travel related business can be very rewarding. This is mainly because almost everyone enjoys traveling and enjoying various attractions. Most travel related businesses deals with things such as car rent, yatch rent and accommodation among others. 

Educative Details About Increasing Sales For A Travel Related Business

Having a travel related business can be very rewarding. This is mainly because almost everyone enjoys traveling and enjoying various attractions. Most travel related businesses deals with things such as car rent, yatch rent and accommodation among others. 

Educative Details About Increasing Sales For A Travel Related Business

Having a travel related business can be very rewarding. This is mainly because almost everyone enjoys traveling and enjoying various attractions. Most travel related businesses deals with things such as car rent, yatch rent and accommodation among others. 

It can be very tempting to look at the number of leads you have compiled and be satisfied, however, those figures can be deceiving and may ultimately do nothing for your bottom line.

It can be very tempting to look at the number of leads you have compiled and be satisfied, however, those figures can be deceiving and may ultimately do nothing for your bottom line.

It can be very tempting to look at the number of leads you have compiled and be satisfied, however, those figures can be deceiving and may ultimately do nothing for your bottom line.