8 Steps To Turn Social Followers Into Customers
Gone are the days when social media platforms like Facebook, Instagram, Twitter, and Google+ were only used to post pictures and knew whereabouts of your friends and relatives.
Today, these platforms can be used for business purpose as well. Yes, you read it right for business purpose, too. These platforms have been turned into the best channels to boost awareness about your brand, business, products, and services.
According to one report from Biakelsey.com, 77.6 percent of small businesses using social media to promote their service, products, and business. In fact, many brands like Wayfair, Wholesome Culture, Casper, and ASOS are also using social media platforms to grow their brand every single day. These brands are turning their social followers into customers.
Now, you might think - how, right?
Being an owner of the startup or company, if you want to know how to turn social media followers into potential customers, here’re 8 simple steps to follow and turn your followers into paying customers:
1.Know your followers
The first step you need to follow is to know your followers. It is important to understand your followers in a more better way so that you can easily turn them into customers. As your followers’ profile provides you with in-depth information that you need, so observe the profile and know demographics like age and gender, psychographics, behaviours like what are their likes, dislikes, and interest. By observing and understanding your followers, make a list of those followers, whom you can turn into customers.
2. Post valuable content
Another step is to post valuable content that creates any value in your followers’ lives. Don’t post for the sake of posting it. As you already know your followers, try to focus on the unique selling point. Post something that amazes your followers and makes you different. Make sure that you post something around one thing in your followers’ language so that your followers can easily understand it.
3. Instead of writing, talk to your followers
Instead of writing your post, talk to your followers through your post. Ask them questions in your post and try to have conversations with them. By engaging with your followers and answering their queries, you can build trust.
4. Always be real
Never lie with your followers. Be real and authentic with them because people always relate to those brands, which they believe are real. So, let your followers know about your business and the entire team behind it. It will build trust and people prefer to do business with those brands, whom they know, like, and trust.
5. Make them feel special
Your followers are special and make them feel it. Let them know that you value them. You can do this by promoting your followers. What you can do is select any day and promote anyone follower on Twitter. Talking about Facebook, you can post “fan of the week” and give him/her a gift hamper. Even, you can mention why he/she is the fan of the week, encouraging other followers.
Note: Try to mention or tag only one follower at a time because acknowledging many followers at a single time can take away the special feeling.
6. Go beyond
This is one of the most essential steps. As you know that your competitors are posting about their products and service features, so you can try to be different and go beyond. You can let your followers know how your business, product, or service can benefit them and impact their daily lives.
Try to go beyond through your words and provide a solution to take away the pain. Through this way, you will not only turn your followers into customers but also position your company and business as a leader in your marketplace.
7. Run Giveaways or Contests
Plan giveaways and run small contests on a daily basis as these things will keep your followers or audience engage.
Let’s take an example, I am running a gym or fitness center, so I can ask my followers to post-workout pictures or videos, share healthy recipes, and give a workout challenge. At the end of the content, give prize money or anything to the winner.
8. Special deals and offers
Provide your followers with special deals and discount offers. Special deals for followers will attract them and keep them engage with your business or brand. Make sure that these discount deals benefit your followers, so make them simple and fun.
In fact, you can start a deal of the month, or week or a day. Through these offers and discount deals, you can engage your followers.
On a Concluding Note
If you are having enormous followers on your social media platforms, then it is great, but you need to know the important steps that will help you to convert your social followers into your customers to grow your business.
Being a startup or entrepreneur of the business, you can follow these 8 simple steps and turn your social followers into customers to increase sales and grow your business.
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