5 Simple Ways to Improve Customer Retention

Shutterstock

The average business loses 10 to 15 percent of its customers each year, which can usually only be countered by finding new customers to make up for that lost income. It’s become a top goal for many companies to reduce those exit rates because that can save a business tremendous time and effort. Since loyal customers are more likely to tell their friends and associates about a brand they believe in, nurturing these customers can help you build your own team of brand ambassadors. But how do you improve retention rates without increasing your staff? Here are a few tips to help.

Become a Trusted Advisor

Many customer-business relationships come from a consulting type of setup. In many instances this means that the customer feels free to call with any questions or concerns. This also means that the business’s team has the expertise necessary to offer ongoing guidance. If a business can work on developing trust with its clients, it will be rewarded with long-term loyalty from a higher percentage of those customers.

Maintain a Comprehensive Database

As your business grows, it will gradually become less and less easy to keep up with every customer. A customer relationship management (CRM) system is perhaps the most dependable way to help you capture purchase histories and personal tidbits on every customer who buys from you. Even a small touch like remembering a customer’s birthday when he calls can make a big difference in creating more return business.

Measure and Correct

Before you can improve retention rates, it’s important to first understand what they are. Learn to monitor and calculate retention rates and use that information to make positive changes. You may be lucky enough to learn that your business loses very few customers each year, which frees you to focus on other things. Even with those few customers, however, you can likely get to the heart of why they’re leaving. Consider sending surveys to customers who have chosen not to continue to do business with you and use those results to improve. This will help you evolve as a business.

Offer a Free Trial

A certain percentage of customers will either cancel or ask for a refund after trying a product or service. To keep churn rates low, however, some brands have found that free trials are a great option, especially for subscription-based services. A free trial gives customers the opportunity to try out a product or service and decide if it’s the right fit before committing to buy. If you have additional services that you can add-on to what a customer has already tried using, then this is your chance to toss those in for free too. Such methods ensure that those customers who do choose to stay on are already sold on the product.

Follow Up

Many businesses put all of their efforts into making the sale, moving on to the next sale once the purchase is complete. This completely disregards the very real existence of buyer’s remorse. Instead of moving on, businesses should follow up with the customer in the weeks following the sale to see if there’s any way they can help. This will show that you’re a business that cares, which means that even if the customer isn’t happy with the item they bought from you, they’ll be more likely to buy something else from you in the future.

Businesses will always see at least a small amount of customer turnover, but the more long-term customers they can win over, the better. If your business wants to reduce its customer attrition, good customer service is the best way to start.

Similar Articles

7 Best Qualities Of Exemplary Teachers That You Should Know

You want to become a teacher, but not just any teacher. You want to make a difference in students’ lives. Also, you are willing to provide them with a resource and experience they’ll take with them for the rest of their lives.

corporate interior designers in Bangalore

In today's business world, a good office design is important for both employees and clients of a company to lead to business success. Office is the space that your employees will spend most of their time, so setting a welcoming vibe is important.

 A Guide to Small Business Finances For Beginners

A strong financial plan and management are at the heart of any business's success, no matter how big or small. When you decide to go it alone and start your own small business, it’s impossible to know everything right away.

Key Sales Pipeline Management Metrics For Measuring And Organizing Multiple Pipelines

If you are using an all-in-one CRM software, you will find that there are a plethora of B2C and B2B sales metrics feeding hundreds of inputs into your sales pipeline.
 

Different Suggestions For Company Growth In Real Estate Businesses

With approximately more than even 2 million active buyers, real estate is a pretty crowded marketplace in the U.S. that can make any real estate agent feel impossible to grow their realty business. Nevertheless, the good news is – growth is within your hand.

Different Sales Challenges and Solutions For Remote Sales Teams In This COVID-19 World

In business, all salespersons wish to end their months celebrating their wins on a happy note. But unfortunately, for most of the people in sales, their months end with a sense of utter disappointment, filled with exasperated regrets and so are often plagued with challenges that affect their performance and results every month.

Business Growth Ideas-Different Ways B2B Companies Can Thrive In A Virtual Selling Landscape

We have come across a time nowadays when e-commerce websites and paid searches can compete with human sales reps on conversion metrics and for that traditional sales roles in modern times are taking a hit.
 

Tips On How You Can Pump Up Your Business to Business Lead Generation and Management Capabilities

How does your B2B organization attract and handle leads? Apparently, it may seem to be a simple question, but very few of the companies that we spoke, had a definite answer.

What is European MDR?

The EU MDR or European Medical Device Regulation states the high standard of safety measures and quality of the device. This is mainly for medical devices in Europe and passes through an effective quality check process before they are available in the market for use. It has been through many revisions in the past years.