Why You Still Need a Business Card
Everything is not possible with digital marketing so remember to include some printed marketing goods in your strategy. Business cards are probably the first thing you need to get printed when you decide on your brand image after your company’s logo. It’s important to include your brand’s logo in your business card design and it’s advisable to incorporate your brand’s official colors as well.
You never know who you might bump into while riding an elevator. You might run into a potential client or investor so experts recommend always having your business pitch prepared. At the end of your meeting, hand them your business card so that first meeting doesn’t turn into your last one. It will contain all your contact information so there’s a possibility they will ring you up unexpectedly.
Digital information transfer through smartphones is handy and fast but there are certain risks involved. How many times have you seen people post on social media about their phone being broken, stolen or lost? Most of the data within it is lost as well so you don’t want your digital contact card disappearing with a lost phone or forgotten email address.
One of the biggest benefits of a business card is that it is a small thin slip of paper that’s convenient to carry around on your person. People often keep business cards they are interested in close to their work desk or even inside their wallet depending on how important it is to them. One can simply whip out their wallet and extract your business card when they need to get in touch with you.
The quality of your business card matters a lot and adds to the credibility so don’t be cheap when it comes to spending on material and design. If someone comes up to you and starts a business pitch would you question their credibility? Yes, probably. You would need to see some proof of their business because there are a lot of scams these days.
Business cards contribute to the first impression of your company considerably. So, a fantastic business card design could possibly push you ahead of your competitor even before a consumer avails your services. It could reveal important aspects of your brand’s philosophy and build the brand image your wish to project to the public.
There are many old school people who are likely present in your target audience or among your investors. Humans have been replaced by machines and paper with zeros and ones. You can bring back the charm of human to human connection with a solid business card you may share with them on appropriate occasions.
No matter how much money, effort or brains you might have invested in marketing your business or your market position don’t be presumptuous. It’s easy for people to mix up brands in their mind or forget about them altogether. It’s the harsh truth so your marketing strategy must focus on reminders and memory retention. Business cards are an excellent way to jog someone’s memory and urge them to contact you.
What if someone wants to refer you to a person who’s interested in your business but they don’t have your contact details? They won’t want to spend time trying to track you down rather they’ll just move onto the next feasible option.
Consult reliable business card printing services and pick one based on your current marketing budget, the company’s design portfolio that matches what you have in mind and the quality standard you desire for your business card.
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