Why Hotels are Investing More in Kiosks and Data Security Technologies in 2018
The hospitality industry is being redefined thanks to the latest development in technologies. There is fierce competition in the industry and hoteliers are trying creative and new ways of enhancing the new experience. In turn, this can bring higher occupancy rates and lead to greater customer loyalty. Guests are not just becoming more tech-savvy, but have also come to expect instant gratification in this fast-paced world. They expect their needs to be fulfilled and themselves to be made a priority in every aspect.
This is one of the top reasons why hotels have begun to invest in technologies such as kiosks that can be used for checking in or out in just a few clicks. There is also an increase in investment in data security technologies because customers have become more conscious of their privacy these days and are not willing to risk their identity or confidential data. Some of the major reasons why hotels have made this a priority in 2018 include:
Preventing errors and problems
The use of kiosks has come in handy considerably because it ensures that there are no issues such as wrongly allocated rooms or misspelled guest names. The automated check-in system is great for avoiding these errors and also eliminates duplicated profiles. Guests are also able to check-in quickly and enter their own information, minimizing errors on your part and improving the customer’s experience.
The data is sent to the hotel’s PMS directly and can be retrieved easily for providing personal service to the guest if they visit again. Likewise, use of security technologies like data security and web security can keep breaches to a minimum and offer people peace of mind about their information being kept safe, again leading to a positive experience.
The purpose of every business is to earn the highest possible revenue and a hotel business is no different. The use of self-service kiosks attracts a greater number of guests because they don’t have to wait in line for the service and they can use the kiosk again and again without fearing any judgment. It can be immensely convenient for guests when they feel like making inquiries about extra services, amenities, special promotions, room upgrades and numerous other hotel products. This kind of service can lead to higher revenue as less staff has to be hired and the number of guests increases.
As far as data security technologies are concerned, their use also attracts customers because they are assured that their data will not fall into the wrong hands and security problems are minimized. This works in favor of the business as their network stays secure and they only have to make a one-time investment and reap the benefits in the form of higher revenues.
Just like a business wants to increase revenue, it wants to reduce costs because this can help in improving its bottom line i.e. the profit. Kiosks can help hotels do exactly that. A self-service kiosk can perform a horde of routine tasks that were previously performed by the reception desk such as room key card issue, checking in guests and completion of their registration cards. Not only does the hotel need lesser staff, they can also focus the people on other aspects of improving efficiency.
As far as data security technologies are concerned, they reduce the hotel’s need to constantly inspect and replace its systems, which can be costly. It doesn’t have to hire a huge staff to monitor the network as the technologies such as strong anti-viruses can keep cyber-criminals out. This can bring down costs considerably and help the business in making higher profits.
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