Steve Conway is an expert inbound marketing strategist with easy to use CRM software platforms that help companies attract visitors, convert leads, close deals, regenerating inactive leads and lost opportunities using business growth technology for startup and small businesses.
Previously, Steve worked as an operations manager in international marketing for a web-based ConvergeHub CRM platform and helped many to implement Salesforce Alternative CRM software solutions for their organizations.
He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.
Articles from this author
At their best, marketing and sales teams are acquaintances. At worst, they are enemies. At least that has remained the situation in most organizations. Now, while a bit of healthy rivalry never hurts, the marketing and sales teams in most businesses suffer from miscommunication (or even a complete lack of communication), as well as occasional feelings of animosity.
If there was ever a soft side to selling – it is consultative selling. And so all sales reps need to have this weapon in their arsenal. This is because in modern times salespeople will want to do more than just understand their customer’s challenges and needs in order to offer personalized solutions.
We all know that a website creates those first few valuable impressions on potential customers in any business. This is because a business website is the heart of any digital marketing activities and also the key touchpoint for any business to start a conversation with its audience in the marketplace.
Selecting the right metrics and KPIs (Key Performance Indicators) in the customer journey funnel is really important for the success of any business, especially if you are selling your brand’s offerings through an online store.
Here are top seven business growth strategies that can help you to increase your businesses’ bottom-line, which is more necessary to fight degrowth in revenue that is happening in most businesses due to this COVID-19 pandemic.
Change is never an easy thing, even when you are aware that it is absolutely necessary to improve your situations for business growth. Now while the familiar is always a comfortable proposition for anyone, sticking with the things that we have always done is most often the fastest killer of advancement.
It is a well-accepted fact that existing and repeat customers are of more value to any B2B business than the fresh and new ones, although in a recent report from BRP (Boston Retail Partners) e-commerce retailers still pay attention to acquiring the later ones.
As businesses are reopening slowly and finding some resemblance of “normalcy” creeping back into their customer’s lives, now organizations are faced with a golden opportunity to find and define success in a post-COVID-19 world.
What is/are the real need(s) of your customer? What do they really want? This age-old question which has beguiled many has nevertheless taken an added urgency in today’s tech-driven digital economy.
AI or Artificial Intelligence is infringing on the human-made sales process at an accelerating and exciting rate, or for some in a frightening manner, depending on your side of the coin.
Chat solutions are very fast becoming one of the main channels when it comes to customer service. In fact, in a research done by Eptica, it was found that while only 7% of businesses used chat services in 2013, whereby nowadays 44% of brands use chat solutions and advertise it on their websites.
In recent times, modern consumers have never-ending options in front of them when it comes to choosing new products, brands, or services. This means that the customer’s expectations are extremely high in the present time
With the ever-expanding growth of customer experience programs that are even championed at board-levels, we as the vendor of one of the most popular CRM for small and medium businesses often find several companies investing heavily in the battleground for boosting customer satisfaction and loyalty of their brands
Even though consumers across the globe have always expected dramatic improvement in CX (Customer Experience) for years now, however, the promises by brands and businesses in this regard have hardly come true.
It is evident that a focus on customers is most crucial for all businesses, which is especially more important during this period of uncertainty, as without customers there is no business.
Crisis brings both temporary and long-lasting changes both in business and personal lives. Now to tell the truth, even before COVID-19 the buying process of the consumers was shifting, the customer experience changing, and approaches in marketing were adapting to changes across the globe
Do you know what does business and a Broadway musical number or a Ballet have in common? The answer is, all the players in ballet have an integral part choreographed to convey a satisfactory experience for the audience.
Even though you might feel sick of listening to topics on Customer Experience, nevertheless this article is related to COVID-19 and this Pandemic that is shaking us now across the globe.
Yes, we all shall agree that 2020 began with a lot of expectations and a bang, as many among us saw this as possibly our greatest year, for markets were heading up consistently, unemployment was down and interest rates were optimistic in the marketplace.
The way CRM software aids merchants and companies in their development and business growth is diverse and nothing else can contest such support with the same competence in this digital marketplace.
It has been over a fortnight that COVID-19 is impacting customer behaviors and businesses worldwide. Now, as we all are adjusting our daily routines during these unprecedented times, CX (Customer Experience) programs are one of the most convenient ways to help measure, address and monitor customers’ changes that are required with support and compassion during these trying times.
Everyone working in sales must have experienced that special moment when a prospective buyer is interested and just a little extra something is required to close the deal.
While studies have shown that data-driven business establishments that use CRM for small business are on an average 6% more productive and 7.5% more profitable than their competitors, you may find it challenging to adopt and implement data-driven practices in spite of understanding how to build a small business pretty well.
Unless you are selling some unique product or service, your business must encounter competition. Now, separating your brand from this competition involves more than beating your rivals with a new concept or lowering price.