Steve Conway

Steve Conway is an expert inbound marketing strategist with easy to use CRM software platforms that help companies attract visitors, convert leads, close deals, regenerating inactive leads and lost opportunities using business growth technology for startup and small businesses.
Previously, Steve worked as an operations manager in international marketing for a web-based ConvergeHub CRM platform and helped many to implement Salesforce Alternative CRM software solutions for their organizations.

He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing.

Articles from this author

How To Reignite The Spark With Your Consumers During These Uncertain Times

It is evident that a focus on customers is most crucial for all businesses, which is especially more important during this period of uncertainty, as without customers there is no business.

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Crisis brings both temporary and long-lasting changes both in business and personal lives. Now to tell the truth, even before COVID-19 the buying process of the consumers was shifting, the customer experience changing, and approaches in marketing were adapting to changes across the globe

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Do you know what does business and a Broadway musical number or a Ballet have in common? The answer is, all the players in ballet have an integral part choreographed to convey a satisfactory experience for the audience.

More Ways To Provide Agile Customer Experience During COVID-19 (With Action Item For Leaders)

Even though you might feel sick of listening to topics on Customer Experience, nevertheless this article is related to COVID-19 and this Pandemic that is shaking us now across the globe.

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Yes, we all shall agree that 2020 began with a lot of expectations and a bang, as many among us saw this as possibly our greatest year, for markets were heading up consistently, unemployment was down and interest rates were optimistic in the marketplace.

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The way CRM software aids merchants and companies in their development and business growth is diverse and nothing else can contest such support with the same competence in this digital marketplace.

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It has been over a fortnight that COVID-19 is impacting customer behaviors and businesses worldwide. Now, as we all are adjusting our daily routines during these unprecedented times, CX (Customer Experience) programs are one of the most convenient ways to help measure, address and monitor customers’ changes that are required with support and compassion during these trying times.

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Everyone working in sales must have experienced that special moment when a prospective buyer is interested and just a little extra something is required to close the deal.

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While studies have shown that data-driven business establishments that use CRM for small business are on an average 6% more productive and 7.5% more profitable than their competitors, you may find it challenging to adopt and implement data-driven practices in spite of understanding how to build a small business pretty well.

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Unless you are selling some unique product or service, your business must encounter competition. Now, separating your brand from this competition involves more than beating your rivals with a new concept or lowering price.

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It is a well-accepted and known truth that once you buy CRM most winning lead generation strategy builds up the number of new and fresh leads that enter your easy to use CRM solution’s sales funnel.

Reasons Why Small Businesses And Startups Need A Complete CRM For Business Growth

In modern times the small businesses and startups are thriving and there is nothing more overwhelming to find a small business grown and prosper amid the giants.

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Know the reasons why in this era of self-help, businesses need to boost the experience of their support teams, which in turn can help to increase the overall experience of their customers.

Reasons for Integrating Automated Customer Care In Your Marketing Strategies

The era of no-reply brand.com is over nowadays. This is because the time for automation and conversational communications are up upon us as today’s consumers expect much more from their preferred and loved brands

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According to a recent study from FocusVision and HBR (Harvard Business Review), leading global organizations view customer insight as key to business success in 2020, while many other smaller organizations are nevertheless missing out on this opportunity to turn widely available Big-Data into insights, which can easily be utilized across businesses to attain better decisions that drive business growth.

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As a sales professional, we are sure that you must have heard these terms regularly and might have used these two terms interchangeably, nevertheless, even though they sound quite alike, there is a vital difference between demand gen and lead gen to be aware of.

Ways To Bring Personalization To The Customer Journey With Your Brand

These days personalization is a critical tool to boost customer loyalty and also improve the overall customer experience (CX) with your brand.

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For users of the CLM CRM platform to understand the esoteric ‘Customer Lifecycle’ may sound like a mysterious theory better suited for MBA students than for business owners in our present marketplace.

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The success and growth of any business depend on both maintaining existing customers and acquiring new ones.

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Clinching a sale is the ultimate goal of all business efforts. Nevertheless, closing a sale starts with building a relationship with a complete stranger from scratch. Hence to do so, primarily you must create a robust sales pipeline to progressively turn a fence-sitting skeptical prospect into a raving customer.

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Automated alerts from customer support platforms like easy to use CRM solutions be it Salesforce or any other Salesforce Alternative CRM software for small businesses can provide an early indicator which is capable of helping you to save an account

Six Most Common Pitfalls In CX and Its Near-Universal Remedies

It was not that long ago when planning and strategy makers in businesses simply did not care to include the term CX aka “Customer Experience” for business growth.

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Since it is much easier to retain existing customers than finding new ones, hence never give up on the customer if you lose them. We know it is true that rejections are difficult to deal with, as management of customer relationships is crucial for all businesses.

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Therefore as the above-stage adage goes your business probably does (and certainly should) side with your customers- even if they stand out wrong. This is because when any customer voices his/her displeasure; you usually have a good idea as to why they are right or wrong.