How SEO Can Take Your Real Estate Business to New Heights
Real estate has always been a competitive market, which is why it is necessary for the firms as well as the individuals in this industry to update their marketing strategies. Time to time, the customers’ behavior keep on changing, and you are needed to understand it and work on the required areas of marketing.
Today, the internet has taken the place of plenty of activities, and searching for every product or service is the new age trend. This changed behavior has impacted the real estate market also, and Google search is the primary source for the people to search for the real estate services as well as the availability of homes, lands and other properties.
How the internet is becoming a primary source of people for the real estate, it can be understood by 2017 report of the National Association of Realtors. According to the report, 44% of all buyers 53% of younger boomers looked online for properties for sale.
This report clearly proves that overlooking the internet is losing a big chunk of the pie. So, the real estate entrepreneurs must work for getting the attention of the netizens. As Google search is the major source of internet users to search any query, you are required to be visible on the top search results, and you can do this with the help of the SEO process.
SEO aka Search Engine Optimization is a group of procedures used for increasing the ranking of a website on search engines. There is no doubt that Google is the prominent search engine used all over the world. In addition to this, Bing (a product of Microsoft), is also used by large audiences for the internet search.
With the SEO process, your website is displayed at the top search results on certain keywords related to the real estate industries. Huge research is done by digital marketing experts to know which phrases are used by the users to get information about real estate or the real estate services on the internet. These phrases are fixed as the keywords to take on the high ranking for your website. You need to contact some digital marketing agency in order to get the researched keywords as well as well-planned SEO services. You will read a brief about keyword research further in this article.
So, it will not be wrong to say that you cannot afford to overlook the significance of SEO as a real estate expert. You will miss a large number of clients for sure if you ignore this process. And to take full advantage of the same, you might want to consider hiring a real estate SEO expert.
Now, let’s have a look at what you can do to grow your real estate business via SEO process.
1. Make Sure That Your Website Is Mobile-Friendly
With the extensive usage of smartphones, the trend of using the internet on mobile devices has been increased a lot in the past few years. So, it is quite obvious that mobile-friendliness is beneficial for the real estate business.
Google has also understood this fact, and declared vividly in its official blog in 2015, “We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where the text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.”
It shows that mobile-friendliness is not only helpful for the access of your website by mobile phone users but is also good for the ranking of your website on mobile devices. If your website is not mobile-friendly and your competitor’s website is, then it will get the advantage over your site. So, it may cause the loss of clients.
In addition to this, Google also rolled out mobile-first indexing in 2018.
Usually, it is recommended to make a responsive website. The responsive website itself adjusts according to the size of the device.
2. Show Your Presence in Search Engine Directories and Maps
For the real estate business, where you need to meet offline to your clients despite the online presence, this is a very significant aspect.
Both Google and Bing render their search engine directories, where the entrepreneurs can list businesses. Name of the company, business, working hours, pics related to your business and more can be added to these directories. Moreover, users get the option to get connected with you. In addition to all this, your website starts crawling on the search engines if it hasn’t started its journey for ranking on the search engines.
Google My Business and Bing Places are the directories being offered by these search engines. A major benefit of adding your information to these directories is that your location is itself included to the Google Maps and Bing Maps.
Being visible on maps is a very important aspect for the real estate business. In this business, you can get the clients via online sources, but you need to meet them face-to-face for dealings, for displaying them homes, lands and so on. So, the clients may need to come to your office.
If your location is listed in maps, the clients can easily reach you with the help of the GPS system in their mobile devices.
3. Keyword Research
Keywords are the major parts of the SEO campaign strategy. For showing your online presence on the search engines, you need to select some keywords, by searching which your website should be displayed at the top positions.
You can use some generic keywords such as “real estate agents in New York”. Of course, such keywords are added in your list. But, it is also highly recommended to use some long-tail keywords, such as “best real estate agents in New York near me”. The long-tail keywords have less competition as compared to the generic keywords.
#How to Research Keywords
You can choose the generic keywords on the basis of your own estimates. For the long-tail keywords, there are a number of keyword research tools available, such as Google Keyword Planner, KWFinder, Moz’s Keyword Explorer, SEMRush, AnswerThePublic and more.
4. Posting Relevant Content, Videos, and Social Media Posts
Content, videos, and social media posts are the sources, which build your authority in the market as well as increase your website ranking if it is properly optimized.
You can educate the potential clients about the real estate agencies, tips to purchase the real estate, current market trends and a lot more. You can post the content at different places on the web such as:
- Website blogs
- Blog sites
- Article sites
- Websites that invite guest posts
The search engines seek rich content. This is why the content on these sites always prove to be useful for your business. On the other hand, when you add useful content for potential clients, it increases their trust in you. So, whenever they will need real estate services, they can contact you.
The visual content on videos also accomplishes the same purpose in a much more effective manner. A huge volume of audiences likes to get the information through videos. A number of real estates agents have their channels on YouTube, through which they provide varied information to the audiences. For an instance, you can see the channel of “New Jersey Luxury Real Estate”.
Another significant aspect is your social media presence. Social media is a useful tool for real estate experts to attract more and more audiences. The social media sites provide you the ways to promote the properties as well as your real estate businesses via different means. You can use text, videos, infographics links and a lot more.
Moreover, if you use the social media advertising option, your scope is enhanced several times more. The social media sites provide you the targeting options to target the specific audiences. Facebook Ads is the best example in this regard. Facebook provides you the option to target the audiences on the basis of interests, age, gender, location, and behavior etc. Your promoted or sponsored posts are displayed in the news feeds of your targeted audiences.
According to some experts, social media does not directly impact on the ranking of the website, but it definitely increases the traffic, which is a source to increase the website ranking.
To Sum Up
By using these tips, you can add some steps to increase the website ranking and can surely give benefit to your real estate business. But, SEO is a vast process, so it is recommended to take the assistance of a digital marketing agency.
As 2020 slowly draws to a close, you might be wondering how you can enhance your SEO strategy for the following year. Mind you, if you have been dishing out top-quality content, stayed on top of your keywords, and if you have built a sound backlink portfolio, you’re on the right track.
Google has recently announced its latest algorithm that will rank the webpages on several new factors in addition to its existing factors. Google is set to introduce this new update. Initially, only the site loading speed used to factor in Google Rankings.
Searching and hiring a Search Engine Optimization (SEO) agency looks a simple task but it is quite complicated as your decision can make or break your market presence. Finding the right service provider for your business can help you establish your brand and generate more revenue while hiring the wrong one can spoil everything.
Online businesses are developing with an aesthetic approach. The navigation ease on the chart is making them phenomenal. Further, that is your brand that matters the most. If it is backed with a good amount of advertisement and consumer knowledge, then it is always a win-win situation.
SEO is always changing and the guidelines on how to boost your website are also shifting. The meta tags do not attract much attention in this regard. Meta tags do a little directly to affect Google SEO rankings but yet they have a great impact on a site's ranking.
People are always keen on finding out information from whichever sources they can lay their hands on. Internet being one of them has its influence on people from all walks of society, where they resort to whenever they stumble upon any issue.