How to Identify the Best Ecommerce Seo Agency for You
Online spending has revolutionised the world and how consumers are purchasing and consuming products. For online shops, business is simply booming and becoming the one stop shop for buyers everywhere. Unlike high street shops, where there is only a certain amount of shops you can have in one place, the internet is endless. Other than knowing a brand already, it made me wonder how a lesser known business can thrive on such a competitive platform.
Digital eCommerce agencies have been now around for a significant period, specialising in increasing return-on-investment, and increasing sales for businesses of all sizes. Using different tactics, these agencies can help you increase your online visibility, however, it is the case of finding the best agency for your business needs.
Here are some considerations to take into account when looking for an eCommerce SEO agency for your business.
Evidence of Past Work
To find out whether an agency is successful, it is important to seek out case studies that clearly demonstrate that they possess the ability to increase eCommerce performance. if you were going to bet on a dog, wouldn’t you want to know how it had run in its last few races? If an eCommerce SEO agency has a solid track record of increasing conversions and high levels of customer satisfaction and retention, this is a good indicator with regards to the quality of work.
Similarly, an agency should be willing and able to provide example reports so you can gain an understanding with regards to the level of detail they will provide when reporting on your account. A brief automatically produced report should ring alarm bells, a custom detailed report should give you the exact position of your business and
Investigate Their Case Studies
What size clients are in the case studies? Are all case studies in a specific sector? Are they national or international businesses? Looking at the businesses they already work for will help you decide if that SEO agency will suit your business’s aims and goal.
Other platforms like Facebook, Google listings and review sites may also be able to help you understand from a client’s perspective of how an agency may work. Great customer satisfaction is a really positive indicator of how an SEO agency communicates, engages and treats with their clients.
How they work
If you ask an agency about their link building strategy, and they give you an inconclusive answer – red lights should be flashing. Links are crucial for a website to build authority and gain visibility, therefore it is imperative that the company has an effective link building strategy. This strategy needs to be a long-term implementation plan, as bad links can lead to penalties from Google.
Ultimately, an eCommerce marketing company needs to be able to target keywords and create a tailored strategy with the ultimate goal to increase ROI. A eCommerce company should be able to drive traffic to a site with high volume search terms on a national level. Although Google has localised searching, locally stated keywords and niche words won’t be able to deliver on commercial goals. The company should be able to devise an effective keyword strategy that will help get a business to page one, and more importantly increasing their ROI.
Last November, a massive study was undertaken into 65 million ecommerce orders and this showed the top sources of traffic driving sales. Direct traffic takes the lead with 40% of traffic and organic takes second place with 34% of traffic. This shows, if you get it right, how organic SEO traffic could increase clicks to your site.
If you are in the pursuit of increasing your business sales through search results, then you have two options to choose from - SEO and PPC. SEO stands for Search engine optimization, and PPC stands for Pay-Per-Click. Every technique has its benefits and drawbacks. So, what should you choose between the two?
People search for products and services near them using their Smartphones or Tablets. Consumers try to fulfill their needs and want by searching about domestic organizations and their offerings. This presents excellent opportunities for Google advertisers and Search Engine Optimizers to reach out to their potential customers.
Growing a small business can become a critical task, especially if you don’t have a dedicated team of SEO professionals by your side. In today’s competitive world, SEO is one of the major tools that can help you transform the growth of your small business and get exposure from the right people.
Thanks to featured snippets and “People Also Ask” boxes. Other thanks to Google’s ability to avail features like Google Flights, Maps, Videos, etc., without bothering users for click.
One of the surest ways to attract traffic to your website is to have an organic SEO plan . SEO is one of the best Content Marketing Strategy methods to attract traffic. However, some people get overexcited about launching their SEO campaign and they don’t seem to care about SEO ethics.
Irrespective of the size of your business or the industry, the presence of Search Engine Optimization (SEO) in your marketing strategy plays a critical role in the success of your business in 2019 and if you fail to incorporate it into your plan, then you’re planning to fail!
SEO (Search Engine Optimization) gives a chance to small businesses to stand firmly in the market and to compete with the big brands. Today, there is a trend of searching every product or service on the search engine, and when your website is displayed at the top position on certain keyword phrases it attracts the attention of the internet users.
Expanding the business through online mediums is very common today. The services are also not untouched with this, and the trend of online marketing can be witnessed among the services providers like doctors, dentists, and lawyers, etc. in the present scenario.