How to Build a Supreme Online Coupon App
Millions of products have been looked at or bought by app users every day. Moreover, there are a few coupon apps available which provide opportunities to save some money while making online purchases. Today, last-minute deals, discounts, coupons, and limited time offers are the most popular eCommerce promotion tools. The price cut-offs are beneficial for the sellers and consumers as well as third-party coupon apps that take advantage of this overwhelmingly increasing the global market of eCommerce.
In 2018, there were 194 billion mobile app downloads has been registered. By the end of 2020, mobile applications are projected to generate revenue of 188.9 billion US dollars.
Let’s take a look at the top benefits of a discount coupon application:
- Users can buy products at discounted prices
- Reduces the extra expenses by saving time and money
- Increases brand awareness among the consumers
- Quick and easy access anytime anywhere
- Attracts more users and generates potential traffic
- Reduces advertising costs
- Attracts new users and retain old customers to increases business profit
This trend attracted many businesses to opt for a coupon app development and provide great discount opportunities to the users while maximizing business revenue. However, several top-notch features and functionalities should be implemented to have a robust discount coupon app.
I am going to cover the basic as well as advanced features that are must for any coupon application that aims to provide a seamless shopping experience to the users while generating profits.
|User Panel||Admin Panel||Merchant Panel|
|Sign up / Login||Login||Sign up / Login|
|View Deals||Manage Deals & Coupons||Add & Manage Deals|
|Browse stores & categories for offers||Customize categories & sub-categories||Manage orders|
|Apply coupons directly||Manage merchants||
|Access getaways||CMS||Mail automation|
|Invite friends for more discounts||Share offers & deals||Coupon redemption|
|Share deals via direct link or social media|
Push notifications enable users to know about the new & amazing deals they can avail while purchasing. Moreover, they attract new users to do shopping by informing them about the offers, discounts, and other details directly on their device screens. In short, push notifications help to get new users and retain old customers.
Social media integrations
Social media integration provides relief to users from filling the long sign up forms by giving instant access through their social media profiles. It also allows them to share the best deals and offers to their friends and relatives directly through the website. It boosts user engagement and increases the number of visits on the app & website.
Tracking & navigation
You can integrate Google Maps or Apple Maps depending on your choice of an app development platform (Android/iOS) to enable users to avail local deals. Through this integration, they can easily track & avail the transactions related to dining, grocery, movies, fairs, and more. You, as a merchant, also benefited from it by attracting new buyers and showcasing your business.
Real-time analytics allows merchants to quickly identify different statistics related to deals, users, and stores. The information like the most availed deals in specific areas, item categories, and others create a transparent process. As a result, merchants can make better business decisions and maximize profits.
A coupon app may have to deal with large data sets of user information, details of local places & stores, deals, offers, and more. Moreover, data safety & security is vital to withstand against potential attacks by hackers. Cloud technology ensures data storage and management in the safest form. A cloud integration in the mobile app or web app brings business scalability and protective & convenient access to the authorized persons.
Other advanced features like price & product comparison, cart sharing, faceted search, secure & multiple payment options, gift cards, and real-time order tracking give a significant boost to the application.
Any discount coupon app is an online eCommerce store with a slight difference: instead of products, it sells coupons. Development of such an application is a multi-step process which takes efforts in different aspects. All the above features are vital for a fantastic discount application. So, if you have an idea or thinking of having such development, then this is the right time to transform it into an excellent mobile app and conquer the ever-growing eCommerce market.
Just as with any kind of business, setting up a company online and simply hoping people will find you organically is unlikely going to get you very far. Marketing is the lifeblood of any business and is what will build brand awareness, a presence online and, ultimately, bring in paying customers
Statistics speak in the favor of coupons. RetailMeNot, a competitive coupon providing website reveals that 96% of consumers use coupons. Put your feet in the shoes of the customer; are you more likely to buy a product for $120 or would you rather wait a few months and bag it for 50% off?
This kind of paid advertising looks organic on websites, as it looks like an article: useful, interesting, fascinating, and full of actionable recommendations. They can even become viral sometimes. Also, native ads are more popular with the audience due to ‘banner blindness’, while they are used to not noticing banners and contextual ads, native ads are perceived as common content.
Business across the globe use reputed print stores to manage all their digital printing. This kind of service has already increased in acceptance because of the fast and quickest turnaround times that it offers.
The concept of marketing has been going through revolutionary changes. Every now and then new strategies are being devised; new methodologies are being developed to market a brand. There is always this constant need to create brand awareness and target more of potential consumers
2016 was a banner year for the eCommerce sector. Online sales reached $394.86 billion last year, a 15.6% increase compared with $341.70 billion in 2015. This has been the highest growth spurt since 2013 and eCommerce is expected grow exponentially by 2020.