Hire SEO Expert – Keep 3 Things in Mind
You may have the best content in your website, you may have got the best designers on your payroll so that you have a great-looking website but even with the best people working for you, the website may fail to draw traffic. You must have heard the old proverb – “If a tree falls in the woods and no one is around to hear it, does it make a sound?” A similar situation can happen with your website when no one views your “best content” and “best design” because no one can find you. You have to make the right sound, at the right place to get people’s attention. This is where SEO - search engine optimization comes into the picture. Many call SEO the art of optimizing websites so that they get favorably ranked on search engines. For this SEO experts have to make use of several tactics, such as, keyword research, competitor analysis, on-site and off-site optimization, etc. This is not an easy task which is why you should hire dedicated SEO. You must keep the following 5 things in mind while hiring an SEO expert.
#1 Understand What is SEO
It will help a great deal to have some basic understanding of what is SEO. Identifying keywords that work for your website’s needs is one of the first things you should know about SEO. If you want a particular behavioral pattern from customers, keyword research is necessary. You must also understand that SEO is not determined just by keywords. There are several other factors that play a crucial role – such as Google’s algorithm, your site’s age, the content you have used etc.
#2 All About SEO Campaign
There are largely two components that form SEO campaign – on-site optimization and off-site optimization. On-site optimization is all about bringing internal changes to your website in such a manner that it attracts search engine crawlers. On the other hand, off-site optimization is every activity that’s done elsewhere to drive in traffic to the website. Social media marketing, link building, blog posting, guest blogging, and article submissions are some of the well-known off-site optimization methods.
#3 Know All About SEO Experts
Today anyone can claim to be an expert, but you must keep in mind that not everyone is an expert. So if you are looking for SEO experts, you must know a few things.
Seek References – One of the best ways to find out about an SEO company is by asking your peers in the industry. If someone you know has worked with the SEO company, ask them. When industry peers have something good to say about a SEO company, you can trust their judgment.
Check their Past Work – A SEO company must have an impressive portfolio to show you. A sneak peek into their past work will enable you to understand what they have worked on. You must check if the company has previous experience in your niche.
Say No to Black Hat SEO – You wouldn’t want to risk Google boycotting your website because your SEO experts messed up with their job. That’s the reason you must explicitly say no to black hat SEO, that is, resorting to spamming, using hidden text and excessive anchor text linking.
Summary
In this write-up some of the things you must keep in mind while hiring a dedicated SEO expert are mentioned so that you have the best men taking care of optimization so that you get best results.So before hiring a SEO expert, check the testimonial and reviews about the SEO experts carefully. This will help you to hire a perfect candidate.
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