Drupal and Salesforce: How This Duo Benefits Businesses

Drupal and Salesforce: How This Duo Benefits Businesses

There is no doubt about the fact that customer relationship management (CRM) software serves a critical purpose across organizations. It is no matter the industry they may be operating in. After all, they are essentially the connecting link between businesses and the customers they serve in this increasingly digital world, enabling seamless communication, alleviation of issues, and more. Now, given the role they play in the overall scheme of things, it is only understandable that companies now wish to integrate their business. It is with customer-facing websites with their CRM systems to ensure smooth, round-the-clock customer service and, thus, top-notch customer experiences. Thankfully, Drupal 8 provides for a reliable set up for the integration of the CMS with a variety of third-party solutions. And for CRM, specifically, it is highly conducive to the integration with Salesforce, among the leading choices for CRM solutions.

You see, Salesforce enjoys a 45 percent share in the market, making it among the leading choices for CRM in the industry. And it is not just the fact that it is popular in the market that makes it such a desirable option when it comes to integration with Drupal. When you have the expertise of a trusted Drupal web design company at your disposal, the integration can also help strengthen performance. It is when myriad other customer-facing aspects of a company’s operations, including sales, marketing, commerce, etc. The point is to ensure all-round ace customer experiences. And Drupal provides that the integration is as simple as it can be, employing a wealth of tools. It helps companies to adapt and then enhance their ability to leverage Salesforce to their benefit. But is that all there is to this duo? Just the promise of better customer experience. Here are some of the other reasons why the Drupal Salesforce integration comes so highly recommended.

    1. Fuss-free access to data: Data is the new oil and that, Sir, is no exaggeration, for it is truly that valuable. The unified system empowers companies to access the requisite data from across all their networks across the organization. Given that teams now have access to more data than before, they can glean more and relevant insights and then drive substantially better decisions. 
    2. Better insights: When data isn’t siloed and both people and systems in an organization have access to the kind of data they need. And, it becomes that much easier to analyze the data in a broader context. The reports they are then able to get out of their data are much more detailed and insightful than previously possible.
    3. Enhanced employee productivity: Before such integrations became possible, the staff had to deal and process the required data manually. It is while lmoving it across charts and sheets multiple times to ensure that all systems in the company had access to it. So, this caused them also to waste a lot of their precious time and even made their data highly susceptible to errors. But the Drupal Salesforce integration automates such processes. It makes sure the relevant data is available to all the approved systems.
    4. Advanced sales workflow: Salesforce, when integrated with Drupal, empowers the sales teams with a world of benefits. For starters, it allows them to do tasks like scheduling a product demo straight from the platform without needing to switch between windows or to a different forum on the company’s website. It is then automatically synced to the respective employee’s lead details and official calendars, thus helping them save time and effort. It is the automation of little tasks such as these that not only help ensure consistency and reduced measures for employees but also translate into substantially improved effectiveness.

It is not news that Drupal is among the most powerful CMS platforms in the market. It is while integrating with yet another highly capable offering such as Salesforce will only help you take your business to the next level.

Similar Articles

Top 10 DevOps Tools To Make Your Life Easy & Work Effortless

DevOps offers a variety of tools and technologies to design, deploy, and test applications in a matter of minutes, with just a few clicks. You can tailor them to client needs and terminate them when not in use. They make processes quick and cost-effective for both the ops team and the development team.

Application Integration vs. Data Integration: Purpose, Pros, Cons & Everything in Between

Businesses need to plan and prepare before digitizing operations to survive and thrive in a dynamic business environment. If you want to get things right from the start, it is essential to know the basics of integration technologies. 

Magento vs Drupal Commerce: Which Web Development Platform is Better Suited for You?

Why we develop websites or why they continue to be pursued so ardently is a dated question, because it is pretty clear for anyone to see the role they play in the business world. But this question gains completely new importance when one speaks of eCommerce because here, websites are not merely meant to share information about the company.

Robotic Process Automation (RPA)

In my opinion, Robotic Process Automation is a level ahead approach that produces more beneficial support than test automation in different ways. Learn more in this article.

Why You Should Switch to the Cloud

A 2019 Gartner report about the revenue generated by cloud computing found that the global market for it was expected to touch roughly $250 billion in value. By 2022, Gartner predicts, the worldwide public cloud service revenue would reach a massive $331 billion market value by 2022

Issue Tracking Tools

Issue tracking is one of the most important parts of a software development lifecycle that cannot be skipped or omitted. While organizations emphasize on increasing their software testing efforts to improve quality and ensure faster releases, their dependency on tools increases too.

UFT Test Automation Frameworks: What You Need to Know

As the importance of software continues to grow, there are several factors whose influence have grown right along with it. And out of all of them, test automation frameworks have garnered their fair share of attention from the market. Why is that?

Top Ways in Which EHR Systems Enable Better Patient Care

Electronic Health Records system offers benefits that have enabled an industry as tricky as healthcare. The software allows for medical professionals and other professionals across the ecosystem to quickly input as well as access information about a patient.

Why You Should Choose Angular to Build Web Apps

Development, while eventually rewarding, can be a very tedious process. But that’s the thing about technology; it always manages to find a solution, no matter the problem. So, in the context of development, experts came up with frameworks that would help programmers do away with tedious and arduous coding practices.