6 Valuable SEO Trends in 2020 You Need to Know

New websites are launched almost every day, and online competition among businesses is on a continuous rise, which asks digital marketers to rethink their content marketing strategies and invest more in Search Engine Optimization. An SEO strategy becomes very important when it comes to ranking your webpage organically on the search engine as online sites need to meet specific requirements set by Google.

The following are the top six SEO trends in 2020 that you should know and practice:

BERT - Intent-Based Optimization

With a recent update launch from Google named, BERT, the content that you produce will now have to be purely based on user intent rather than pure strings that intended users would search for. It means that Google has made Search all about intent-matching instead of just string matching.

In 2020, keyword research tools could become less important in content creation with an increased focus on the primary dataset coming from suggested queries. It shows that the SEO experts would have to focus more on engaging with their customers to know what they want.

Highly Optimized Content

Content is still considered as the undisputed king when it comes to SEO, and the same trend will continue this year as well. Content affects everything in SEO, from site structure to the kind of links being built to the internal link-building strategy. That’s why you will have to write highly optimized content that is relevant and valuable to the users.

To succeed at SEO, you will have to comprehend who your audience is and how they search, understand the intent behind their queries and the kind of solutions they seek.

Length of Content

We already know how important the quality of the content is, but the length of the content equally matters as well. The longer high-quality content will be more visible to the users because the internet searchers want to gather all the relevant information from a single dependable source.

Research has shown that articles and blogs with more than 2000 words have increased visibility to the searchers than the ones with lesser words. The key here is to write a comprehensive piece that addresses all the closely-related questions of the potential users in one go.

Voice Search

Google Assistant, Siri, and Alexa are the topmost voice search apps that users love to utilize these days, then why not take advantage of this opportunity and incorporate voice search in your SEO strategy. These audio searches can scan through any page, scroll through search results for relevant information, play songs, and a lot more.

Mobile SEO

It’s no secret that the majority of the searches are being made through smartphones rather than desktop. That’s why you will have to optimize your webpage for mobile users first, then make it compatible with the laptop. It’s imperative because you wouldn’t want your customers to have a problem in scrolling down through your online site, leave, and never come back.

Link Building

Link building is going nowhere and is staying here as one of the vital components of an SEO plan in 2020. However, the focus has shifted from increased quality and relevancy rather than quantity when it comes to getting relevant backlinks from the right sites in your niche. Make sure these links are trustworthy, look natural, and have organic traffic.

Apart from these top trends, it would help if you also incorporated some other essential factors in your SEO strategy like user experience, increased visibility, video optimization, secure websites, artificial intelligence, and others. Just work for the users, give them a good experience, valuable content and social engagement to improve your ranking in organic searches.