6 Reasons That SEO Of Your Website Starts From Designing
Your website is the centre of your digital marketing efforts and every person wants his or her website to be flawless. It is the most valuable property for ensuring the success of a business. Most businesses make the mistake of starting their SEO efforts after the website is developed. You should be working on the different elements on your website from the beginning of the designing process to ensure that the end product is capable of turning your marketing strategies into successful campaigns.
No website designing company likes to design and develop a beautiful website only to know that all their hard work and creativity was for nothing. Getting back to the different components and making huge changes to the structure of the site is not a good idea. The best thing that you can do to avoid this mess is always keeping in mind the ultimate goal of promoting the website on search engines. Every single element on your website should be according to that plan without ignoring the customer. Let’s take a look at the basic things your website development company can do during the designing and development process to prepare the website for SEO:
Accessibility - At the most basic level, SEO-friendly website is one which easily allows Google or any other search engine to read and go through the pages on your website. So, the more accessible your website is to the search engines, the better it is for marketing. There are two things that you can do to improve the accessibility of your website for search engines:
Indexable Content - If you want search engines to understand the purpose of your website or what is that you sell, ensure that most of the content on your website is text-based. Even the images, PDFs and videos should be indexable.
Linking - Internal linking in your website helps search engines in crawling your website easily. There are tools available online that can help you in ensuring this.
Design For Mobile - The world is aiming to capture the huge audience that is accessing different websites through their mobile phone and you should do it too. Don’t stop at the cliche of responsive design, it’s a thing of the past. You need to go further and think about how the habits of a mobile user differ from a desktop user and design your website according to it. For example, the pop-ups that you can use for desktop users can irritate mobile users, and you will only lose them forever.
Easy To Explore - Search engine like Google always check your website for things that can enhance the user experience. The easier it is for the user to explore and find relevant information on your website, the better it will be for getting indexed by the search engine. URLs should be simple, navigation should be easy, XML sitemaps should be there and everything will automatically fall in place.
Speed - This is another thing that is directly related to mobile phones. In this era, where most of the searches come from mobiles, users’ attention span has declined considerably. If your website takes too long to open, the user will not wait and start to look for other options. This doesn’t go down well with search engines as it is not the best experience for the user and consequently your website loses credibility. So, focus on speed and make the experience pleasant for mobile users.
Refining - Now that we have built a solid foundation, the company, that will provide SEO services to you, can work their way up to achieve better results on search engines. Working on keyword targeting, HTML Title Tags, Meta Description Tags, Content and Heading Tags. These things don’t make a big difference but a successful organic marketing campaign for your website is comprised of such small efforts. The prime focus should be on content and how to leverage it for better results.
So, you must have noticed by using your sixth sense that designing your website with an aim of promoting it on search engines leads to a better design and also facilitates the SEO efforts that will come later.
One of the surest ways to attract traffic to your website is to have an organic SEO plan . SEO is one of the best Content Marketing Strategy methods to attract traffic. However, some people get overexcited about launching their SEO campaign and they don’t seem to care about SEO ethics.
Irrespective of the size of your business or the industry, the presence of Search Engine Optimization (SEO) in your marketing strategy plays a critical role in the success of your business in 2019 and if you fail to incorporate it into your plan, then you’re planning to fail!
SEO (Search Engine Optimization) gives a chance to small businesses to stand firmly in the market and to compete with the big brands. Today, there is a trend of searching every product or service on the search engine, and when your website is displayed at the top position on certain keyword phrases it attracts the attention of the internet users.
Expanding the business through online mediums is very common today. The services are also not untouched with this, and the trend of online marketing can be witnessed among the services providers like doctors, dentists, and lawyers, etc. in the present scenario.
Unlike a decade ago, SEO is no more something mysterious for some entrepreneurs. SEO has become a big industry nowadays and almost every company today hires SEO experts or gives the contract to some digital marketing company to its SEO projects.
Real estate has always been a competitive market, which is why it is necessary for the firms as well as the individuals in this industry to update their marketing strategies. Time to time, the customers’ behavior keep on changing, and you are needed to understand it and work on the required areas of marketing.
You must have heard about SEO a lot but did you know how SEO is the absolute base of starting a successful business? Well SEO or search engine optimization is the process by which one can affect the visibility of a company’s website and online presence that in turn help your business to grow massively