5 SEO Tips for Redesigning Your Website
When it comes to redesigning a website most of us tends to focus on creating a site that is highly appealing and usable. Although it is essential to focus on these aspects to ensure smooth functioning of your business. But you should not ignore the most important part of the website designing process, i.e. SEO (Search Engine Optimisation). As it is the most important process which will improve the visibility of your website to a wide group of audience in the world.
Here we will discuss the 5 most effective tips which will help you to avoid the common SEO mistakes when redesigning your site:
First, let’s understand why SEO is important for a website?
When redesigning your website the main focus should revolve around the SRO so you can avoid the huge problems later on. Basically, the design aspects of your site, structure, meta description and everything between them relate to your search engine optimisation. So, if you try to neglect any of these attributes it can damage your rankings on Google search engine. Along with all your time and money that you invested in redesigning your site will go waste.
1. Auditing your website
During the process of redesigning your site, you should not assume it as a process of complete renewal instead think it to be a good tune-up. Therefore, you will need to analyse some important factors that can affect the performance of your redesigned site.
This includes the number of pages that receive the particular kind of traffic, average number of visitors visiting your site per month, total number of indexed pages, quality and quantity of inbound links and most importantly choosing the best performing keywords. Auditing this important metric will help you to analyse the performance of each page and you can decide which pages you want to keep, modify or reorganize.
2. Researching the suitable keywords
When searching about a product or service people usually use keywords. You can use Google AdWords to find out the commonly used keywords for your specific products or service. You can include these keywords in the content on your website to describe your services or products.
However, if you keep on using certain keywords again and again, the Google will take it as keyword stuffing and your Google ranking will take a significant hit. Generally, a site with good content means that it will rank better on search engines As Google is always looking for websites with high quality and relevant content.
3. URL Structure
The URLs used by the search engines help them to understand what your website is about. If the content on your site’s URL is not relevant or longer, you will need to restructure your site so that the search engine bots can understand it better.
When designing your website you should make sure to use dashes (-) rather than using underscores (_) while giving spaces between the words. This way Google will be able to see the words in the URLs as separate words instead of a group of words linked together. It will help you to rank better than the sites which use similar terms in the search engine results pages. When you use underscores, the words will be visible as a group of connected words to the Google. .
4. Responsive Website Design
Website with responsive designs can be easily used on a smartphone or a tablet. This makes the browsing experience of your prospective users very enjoyable as they can get access to your site from any device. A user-friendly website also gives a boost to your search engine rankings. It enables the bot to easily crawl through the pages of your site and index them to a suitable URL.
5. Google Webmaster Tools
After you have done all the changes in your site it is important to let the Google know about your redesigned site. You can use Google Webmaster Tools for this and it will also reduce any future problems with the search engine. Make sure to inform Google by using the “Change of Address Tool” option, when you move domains. The changes will remain in effect for about six months and your new web design would be indexed till then.
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