3 Reasons Why Big Brands Use Reviews to Build Reputation

Online customer reviews
Pixabay

Reviews Brands Reputation

With more consumers using reviews as an essential part of their decision making, big brands are looking to take the dive into customer reviews and satisfaction. But online customer feedback is tricky business.

Publicly posting customer reviews is a whole new ballgame of transparency that many big brands see as intimidating. There are many unforeseeable risks involved, potential backlash and negative publicity. However, refusing to post customer reviews is now seen as untrustworthy and even deceitful.

Dating back to the Internet boom in the 90s, customer feedback is something all major online retailers now have to pay attention to. These customer reviews build trust, but also improve the customers' shopping experiences.

Without further ado, here are the 3 reasons why big brands use reviews to build reputation

  business customer trust

1. Build Trust

  To build trust, big companies are looking at current customers to write organic and natural reviews, no matter if they are positive or negative ones. These raving clients become online ambassadors that companies don't have to pay and build momentum and branding. To add, consumers genuinely writing reviews are a trustworthy source for potential buyers and future clients. Many surveys show that shoppers are more likely to regard current customer reviews as a recommendation that has more value to them than any other kind of advertising campaign.

customer satisfaction

2. Troubleshoot issues

  When there is a problem regarding a service or product, online platforms are the most efficient way to sort the concern. Big companies that are built on putting their users first, use these issues as an opportunity to showcase their customer service.

Outlining step by step guides and how to address these concerns make a brand stand out above the rest as a customer first organization. In turn, these solutions help improve customers' shopping experience, knowing that whatever issues that can happen along the way will be addressed professionally and hastily.

customer reviews

3. Showcase testimonials  

As big companies look at getting their most loyal customers writing reviews, they can also feature these prominently online. Companies are often dedicating entire pages to striking testimonials on their websites.

Besides adding persuasion, these glowing customer reviews can dictate how reputable and trustworthy these big companies are and thus influence every other potential customer with their own decision.

Bonus: Add to current advertising

Whenever you post a review online, some big company websites will ask for your email address as a requirement.

 You may start to wonder why you should give them your email?

 Well, as companies are quickly adapting to the social media wave, their ways of getting in front of potential customers also has changed considerably. By subscribing to websites, blogs, FAQs and even newsletters, you are adding yourself to a potential list of receivers made up of potentially thousands of people within your demographic.

 If you want to post a review, make sure the company is only trustworthy, but a leader in innovation and customer satisfaction. As a subscriber, you are at the forefront of new releases, deals, and even products. You will even receive the brunt of new sales and products, most followers won't complain.

To summarize:

  Companies that have failed to recognize the strengths of reviews often fall short of surviving the 21st century. The rise of smaller companies following the trends of customer reviews will undoubtedly lead to customer satisfaction and support. Only recently have large companies started taking notice and applying their own methods for collecting and putting together user-friendly platforms that support recent reviews and customer feedback.

  What do big companies do you think are doing it right? Leave a comment below and share your thoughts!  

Similar Articles

digital marketing

Having a content or digital business can be fun. However, it becomes equally challenging to market your content to an audience speaking a different language. But does that mean that it’s not achievable? 

Digital Marketing Plan

Planning is everything in business, starting with the initial business plan that outlines every aspect of an organization. One very important part of that plan is the digital marketing plan, which details exactly how you intend to generate a large digital response.

corporate branding

In today's fiercely competitive market, the power of a strong corporate brand cannot be overstated. It is the difference between standing out in a sea of competitors and being overlooked by your target audience. Therefore, selecting the right corporate branding agency is a critical business decision. 

Visual Realities: The Impact of Videography in Modern Real Estate Marketing

In the dynamic landscape of real estate marketing, staying ahead of the curve is crucial for success. As technology continues to evolve, so do the tools and strategies employed by real estate professionals to showcase properties in the best light. One such game-changer is the integration of videography, turning static listings into immersive visual experiences for potential buyers

Business storytelling through videos

Unlock the potential of business storytelling through videos. Learn the art of crafting compelling narratives and maximising impact for your brand.

Building A Digital Marketing Strategy: Tips For Businesses

In today's digital age, having a robust digital marketing strategy isn't just a recommendation; it's a necessity. Whether you're a startup or an established business, the online market offers vast opportunities to reach and engage your target audience. But where do you start?

Fintech Public Relations

Fintech Startups must collaborate with PR agencies for a number of reasons. Producing thought leadership content for your key spokespeople, improving audience participation on social media, or even starting a campaign to generate direct leads are all possible techniques that go beyond simply getting media coverage.

Why is Content Important in Digital Marketing?

Content has evolved a lot in recent years. If your website has well-crafted content, the audience will visit and learn from it. In this way, you can turn these audiences into your probable customers. 

Corporate Events

This article will guide you through all the vital steps if you are looking forward to planning and organizing a corporate event and making it successful.