Mary Ward

Mary takes immense interest in consumer behavour and loves being involved in campaigns that study it in detail along with the importance of business-customers interaction. She strongly supports Albert Einstein's words that we should "Strive not to be a success, but rather to be of value." and thinks that applies to companies and their products and services. Other than that, she is quite fond of science, history and astronomy and enjoys taking part in chess challenges every now and then.

Articles from this author

Online customer reviews

With more consumers using reviews as an essential part of their decision making, big brands are looking to take the dive into customer reviews and satisfaction. But online customer feedback is tricky business.