SEO –Search Engine Optimization is vital to the success of any online business out there. When it comes to improving the overall site rankings and increasing traffic naturally, there are several SEO strategies that you can come across on a day-to-day basis. However, even with the presence of a myriad of SEO options for your online business, it is considered wise to make use of the ones that serve the right purpose for your business goals. In fact, there are several SEO strategies out there that you should aim at avoiding at all costs.
SEO techniques –referred to as the “black hat SEO” techniques, are the ones you should be avoiding. The Black Hat SEO techniques are designed to trick the leading search engines to rank the content high in the respective SERPs (Search Engine Results Pages). While some of the black hat SEO tricks might turn out effective during the initial stages, they can, however, potentially harm your site on a long-term basis. Thankfully, you can stay away from most of the existing black hat SEO techniques quite easily.
In this post, we will help you understand the meaning of black hat SEO methodologies and the ones you should avoid at all costs.
What are Black Hat SEO Tactics?
When put in simple terms, SEO is defined as the series of steps that can help in improving the overall site rankings on the leading search engines including Google. The higher your site’s content is able to rank on the SERPs, the more chances are that your site will get observed by the end-users. When it comes to the SEO world, there are several ways to improve the overall site rankings like the utilization of relevant keywords for your site. While most of the SEO strategies are considered highly effective as well as recommended, there are some SEO tactics that experts suggest you stay away from.
Black Hat SEO is referred to as the set of techniques that aim at violating the terms of service of the search engines. While they might help in improving the overall visibility as well as the ranking of your site, when you make use of the black hat SEO tricks, you might have to face serious results in the long run. Moreover, most of the black hat SEO methods are also regarded as unethical by search engine standards.
Top Black Hat SEO Tactics to Avoid
The utilization of the common black hat SEO techniques is quite common that you might think. You might make the mistake of implementing the black hat SEO techniques –especially when you are making use of outsourced SEO services for your project. Therefore, it is vital for you to ensure that you are avoiding some of the common black hat SEO tricks for your site.
Here are some:
- Link Buying & Exchanges: All the leading search engines out there tend to condemn the buying as well as selling of the links. In fact, the search engine giant Google through its website states that any link that is intended to analyze & manipulate the site ranking or page ranking in the search results of Google might be regarded as being a part of some link scheme or the violation of the guidelines with respect to Google Webmaster. Link buying is referred to as the method of exchanging some monetary value for the respective posts containing one or more than one backlink to the site. The method might also include giving away some products or services in exchange for links. While it is a common problem, most of the business owners are quite unaware of the same.
- Keyword Stuffing: There is no denying the importance of keywords as far as SEO is concerned. While keywords play a vital role in boosting the site’s ranking on the major search engines, using too many keywords is considered a black hat SEO technique. Keyword stuffing is the term that is used to define the over-optimization of the site’s content –stuffing the content with a number of keywords. If you wish to use the keywords in your content in the white hat SEO manner, you should aim at including the same only at relevant places. Moreover, it is also important to make use of the keywords naturally in the overall flow of content.
- Hidden Links & Texts: Hidden texts or links are visible to the search engines, but not to the end-users. The trick is mostly used to hide additional keywords across the content of the website.
Make the most of the white hat SEO tricks.