What, Why and How to Outsource SEO Services?


Outsourcing your SEO services is a difficult, must be a thoughtful and can be surprisingly profitable decision for your business. Being an individual, business owner or an advertiser; when one thinks about SEO reselling, lots of questions pop up in the mind. In this article, we are going to answer all those questions with satisfactory answers collected from the experts of the digital marketing.

Why Outsourcing SEO Services is beneficial?

Google algorithms like Panda and Penguin undergo major changes weekly; and to succeed on the web, it’s important that your SEO efforts are made after bearing these changes in mind. With many other core business activities and lack of resources, you cannot think to get time to train yourself or your team for these changes on a regular basis; and missing an update is a sin for search engines. An SEO reseller agency can handle this situation better.

Since they are prepared for short-term as well as long-term results, scalability is not a problem for them. They save you money as well as time and let you live in peace. With outsourcing option, you have a fixed cost for the search engine optimization part that allows you plan ahead financially in an easier way. Internet marketing practices require tools, a few of which are free and a few are very expensive. AN agency always keeps these tools with them and does not charge you for these.

Types of White Label SEO Service providers

The current crop of SEO experts or agencies is survivors. They are either trying to enter or stay in the industry. You must know the types of internet marketing service providers to avoid choosing a neophyte.

The White Hats

The white hat service providers are the real experts that you need to hire. They do a lot of audit for search engine optimization and a lot of hard work to raise their skill level. They have expertise in data analysis, keyword researching and master the content strategy. They are usually a team of experts with a variety of skills. They always follow guidelines of search engines and do the right things in the right way. Mostly, safe strategies are applied for your website promotion.

The Gray Hats

These people well-understand the ethical SEO tactics. But they may or may not deliver high quality work, especially when it comes to content creation and link building. If you really value your company’s image and online brand reputation, you have to check everything posted for your business on the web, much before it is posted and published.

The Black Hats

The black hats are those who focus only on the quantity of link building, hacking, injection and other legal activities that are disapproved by search engines. They just mean to rank the website, no matter if the ranking is stable or not. They are usually very cheap and guarantee first page ranking. It is not recommended outsourcing SEO services to the black hats.

The Low Quality Spammers       

These spammers are only meant to make money and have nothing to do with your business. They don’t know even the definition of SEO and are trained by unethical SEO practitioners to build relevant or irrelevant links. These usually involve bookmarking, spam forums, blog commenting, directory submission on de-indexed sites.

So, now you can protect your site from spam and unethical service providers.

How Does SEO Outsourcing Works?

SEO outsourcing can be defined as hiring On-page and Off-page marketing services from an outside vendor. The company which outsources its SEO services to an external marketing agency is known as the outsourcer and the company to which the services are outsourced, is known as an SEO reseller or white label or private label service provider. The vendor keeps its name secret and the services are tagged with your name when delivered to the end client. You can pay less to the vendor and charge more for the same services from your clients. Your vendor has to do nothing with it. All in all, outsourcing SEO services is a profitable matter in every aspect. 


Search engine optimization is a complete strategy and the complexities are really difficult for your in-house team handle. This is definitely the first reason to outsource your internet marketing needs.

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