What Makes for a Successful Marketing Campaign?

marketing enablement software

The famous slogan of Nike: "Just Do It" is a quite bad idea when your business is launching a marketing program. But this is what's happening in many SMEs. They just place an advertisement here and there, set up a Facebook page or website, call it an achievement. Unfortunately, this approach is like catching fishes on a dry land; you might cast as much as you want, but you are not going to get anything simply because you are nowhere near a lake. So, what makes for a successful marketing campaign? Here are some simple steps to help you achieve your marketing objectives.

1. Create a marketing plan

Ideally, before starting a marketing campaign, you should have a detailed marketing plan. This is your master schedule that gives a full picture of the whole marketing strategies and objectives for engaging your services or products. Once you've fitted your overall plan with your marketing campaign, it is much easier to know the target market and how to communicate with them.

2. Set objectives and parameters for your marketing program

What do you want to achieve in your campaign? That is the objective. Make sure to keep it as specific as possible rather than just, 'We need more sales". Instead, answer which product and how many you need to promote? You can see parameters as a detailed list of the objective. One of the most common parameters is time, which should be included when a campaign lose the effectiveness over time.

3. Determine how to measure results

Which metrics will you use? How can you tell if your campaign is successful or not? Clearly, when your marketing objective is "Sales will increase 30% in 3 months", the metric that you use to measure the success of this marketing program is the sales number over the 3-month period. However, this might not be a proper metric if your objective is to enhance your site's SEO ranking or boost the awareness of the brand.

4. Set the budget

The amount of money that you want to spend on the coming marketing campaign can have a great effect on the marketing plans that you select. Therefore, make sure the set the budget first. Clearly, a Super Bowl advertisement is much more expensive than those on social media or local TV. Do not depend on free promotion or advertising strategies if your business is small. This is perhaps one of the most common mistakes that many SMEs often make. This is not to say that all of these free strategies are not good. However, there is always an expense to marketing, even when the time is the only cost, and you might spend your time much better.

5. Apply appropriate marketing enablement tools

To achieve high efficiency and productivity, the support of marketing enablement software is essential. These tools can help you to manage the process of the marketing campaign including strategy making, plan making and implementation. For example, TruEdit is a marketing enablement software that improves your campaign efficiency through simplifying your workflow enhance automation. Applying tools can save money, time and human resources to create high-quality content for your marketing campaign and maximize the profits.

6. Choose a suitable communication method with your customers

Which communication channels are you planning to use in a marketing program? Pay-per-click advertising? Email? Or social network? Keep in mind that several communications channels might be more suitable for your targeted market than the others. For example, having a radio advertisement would be a waste of money when your business is aiming at those customers who do not listen to the radio frequently. 

Similar Articles

marketing enablement software

Marketing enablement plays an important part in the success of a company. While different companies may use different strategies to enable marketing, it generally helps create, refine and communicate content to the marketing team for increased productivity. Thin in turn gives their prospective customers a valuable buying experience.

marketing enablement

If you are a content marketer but have not embraced workflow automation, you are probably missing a lot. Typically, in the world of content marketing, workflow refers to well-defined organizational processes that every member follows to create an excellent content. When used properly, a content workflow can potentially enable content marketers to create fantastic work with relatively minimized turnaround time as well as reduced operating costs

Build your content workflow

In a recent study, it was revealed that nearly seventy percent of companies are investing in content marketing. What’s more, thirty-nine percent of B2B content marketers are planning to produce more content as time goes. This study tends to show that content marketing is arguably the most cost-effective marketing strategy today. 

Content marketing

Content has and always will be king. However, of late, there has been an increased interest and need for implementing content marketing as part of a successful marketing strategy. And if you too as a business person want your content marketing to be much better than your competitor, these five tips should help you out:

Marketing Secrets: How to Win Big Without Spending Big?

Running a business has a lot of challenges and hurdles along the way, and as a business owner, it’s up to you to decide how you’re going to tackle these challenges. One of the essential tools for any business’ success is most definitely marketing

Linkedin marketing

Building a market is crucial, but what weighs most is where and how you build it. B2B Brands need to strategize their policies or ways in order to convey a significant professional growth. Today, being diverse and to be able to associate with several businesses and organization proves your survival amongst the great sharks.

7 effective dental marketing ideas

Marketing your dentistry business in 2018 is a must. But, the questions is what are the marketing methods you need to adopt to run a great dental business. Here you'll read essential marketing ideas for dentists you should follow in 2018.

Product launch

Your product’s reputation way before its launch will define how it’s going to sell in the long run. How each product looks in a market is directly related to how it was pitched right before the launch.

chess

There are currently many types of strategy games that can be played electronically. They can be played on computer desktops or mobile phones. You can even turn on the sound to enhance the gaming experience and even invite other gamers online to join you in your game.