What Makes for a Successful Marketing Campaign?

marketing enablement software

The famous slogan of Nike: "Just Do It" is a quite bad idea when your business is launching a marketing program. But this is what's happening in many SMEs. They just place an advertisement here and there, set up a Facebook page or website, call it an achievement. Unfortunately, this approach is like catching fishes on a dry land; you might cast as much as you want, but you are not going to get anything simply because you are nowhere near a lake. So, what makes for a successful marketing campaign? Here are some simple steps to help you achieve your marketing objectives.

1. Create a marketing plan

Ideally, before starting a marketing campaign, you should have a detailed marketing plan. This is your master schedule that gives a full picture of the whole marketing strategies and objectives for engaging your services or products. Once you've fitted your overall plan with your marketing campaign, it is much easier to know the target market and how to communicate with them.

2. Set objectives and parameters for your marketing program

What do you want to achieve in your campaign? That is the objective. Make sure to keep it as specific as possible rather than just, 'We need more sales". Instead, answer which product and how many you need to promote? You can see parameters as a detailed list of the objective. One of the most common parameters is time, which should be included when a campaign lose the effectiveness over time.

3. Determine how to measure results

Which metrics will you use? How can you tell if your campaign is successful or not? Clearly, when your marketing objective is "Sales will increase 30% in 3 months", the metric that you use to measure the success of this marketing program is the sales number over the 3-month period. However, this might not be a proper metric if your objective is to enhance your site's SEO ranking or boost the awareness of the brand.

4. Set the budget

The amount of money that you want to spend on the coming marketing campaign can have a great effect on the marketing plans that you select. Therefore, make sure the set the budget first. Clearly, a Super Bowl advertisement is much more expensive than those on social media or local TV. Do not depend on free promotion or advertising strategies if your business is small. This is perhaps one of the most common mistakes that many SMEs often make. This is not to say that all of these free strategies are not good. However, there is always an expense to marketing, even when the time is the only cost, and you might spend your time much better.

5. Apply appropriate marketing enablement tools

To achieve high efficiency and productivity, the support of marketing enablement software is essential. These tools can help you to manage the process of the marketing campaign including strategy making, plan making and implementation. For example, TruEdit is a marketing enablement software that improves your campaign efficiency through simplifying your workflow enhance automation. Applying tools can save money, time and human resources to create high-quality content for your marketing campaign and maximize the profits.

6. Choose a suitable communication method with your customers

Which communication channels are you planning to use in a marketing program? Pay-per-click advertising? Email? Or social network? Keep in mind that several communications channels might be more suitable for your targeted market than the others. For example, having a radio advertisement would be a waste of money when your business is aiming at those customers who do not listen to the radio frequently. 

Similar Articles

Amazon listing

Did you recognize that there are almost 2 million small and medium-sized businesses selling on Amazon in the world? While this is wonderful information for consumers, it is not so positive for sellers who are having a hard time obtaining their products to stand out from the group.

Custom poly mailers for seasonal marketing campaigns

Are you struggling to come up with unique ideas for promoting your seasonal marketing campaigns?

digital marketing

Having a content or digital business can be fun. However, it becomes equally challenging to market your content to an audience speaking a different language. But does that mean that it’s not achievable? 

Digital Marketing Plan

Planning is everything in business, starting with the initial business plan that outlines every aspect of an organization. One very important part of that plan is the digital marketing plan, which details exactly how you intend to generate a large digital response.

corporate branding

In today's fiercely competitive market, the power of a strong corporate brand cannot be overstated. It is the difference between standing out in a sea of competitors and being overlooked by your target audience. Therefore, selecting the right corporate branding agency is a critical business decision. 

Visual Realities: The Impact of Videography in Modern Real Estate Marketing

In the dynamic landscape of real estate marketing, staying ahead of the curve is crucial for success. As technology continues to evolve, so do the tools and strategies employed by real estate professionals to showcase properties in the best light. One such game-changer is the integration of videography, turning static listings into immersive visual experiences for potential buyers

Business storytelling through videos

Unlock the potential of business storytelling through videos. Learn the art of crafting compelling narratives and maximising impact for your brand.

Building A Digital Marketing Strategy: Tips For Businesses

In today's digital age, having a robust digital marketing strategy isn't just a recommendation; it's a necessity. Whether you're a startup or an established business, the online market offers vast opportunities to reach and engage your target audience. But where do you start?

Fintech Public Relations

Fintech Startups must collaborate with PR agencies for a number of reasons. Producing thought leadership content for your key spokespeople, improving audience participation on social media, or even starting a campaign to generate direct leads are all possible techniques that go beyond simply getting media coverage.