What is the Importance of Quora for SEO and digital marketing?
People are always keen on finding out information from whichever sources they can lay their hands on. Internet being one of them has its influence on people from all walks of society, where they resort to whenever they stumble upon any issue. The transition in the sources of acquiring knowledge from the internet is diverse. People can now get their queries addressed by availing to all channels that are set out on the internet starting from Yahoo, Google to Quora.
Quora is a breakthrough in the field of digital marketing that has presented new ways of promoting a product with an underlying effort of answering questions. Furthermore, the importance of Quora is widespread and at the same time, incredible and undeniable.
Intrigued? Good! Let’s delve deep into it.
What is Quora?
Quora is often mistaken as social media post writing but is far from it. It is a Q/A platform, inaugurated by two former employees of Facebook. It started as a close group avenue mostly accessed by Silicon Valley employees, but later on, with a frequent update of pertinent questions along with their answers, this forum gained increased popularity.
Quora is more like a public platform that is knowledge-oriented, where people visit erudite themselves on subjects that concern them. The answers in Quora can be promoted and used a medium of digital marketing, with a mention of a URL that is re-routed to their company.
Why Quora is significant for SEO?
Importance of Quora in the field of SEO is quite substantial, as it affects substantially in the sphere of digital marketing. SEO means search engine optimisation, where it can help a website bring in lot more traffic and leads, and rank higher in the search results.
These SEO requirements are carefully maintained in Quora articles as well as providing adequate scope for companies to promote their brands and websites.
Let’s look closely, in what ways Quora is a compelling factor for SEO
Integrating backlinks – According to digital marketing companies, Quora happens to be an excellent sphere for attracting traffic and visibility in this digitally driven world. Quora is knowledge based on a platform which facilitates users with answers and also allows them to post their queries. The benefits do not stop here, as in this sphere, contributors can also post backlinks of credible sites, which boost the SEO of a company and higher its SERP ranking.
Building authority – customers and users are more inclined towards profiles who possess comprehensive knowledge over their fields and are knowledgeable about the products they are marketing. This single aspect builds credibility factor on the company name and helps them gain an authority which they can choose to count upon.
How can Quora be used for digital marketing?
Quora is usually made up of a big community who foster this reciprocal relationship of answering and submitting questions in this platform. Here users either post them and wait for getting it answered, or they offer informative solutions to the issues that are already posted. With every update of answers that are enlightening and adequately addresses the query, a contributor automatically acquires a credibility status for itself. Digital marketing companies employ this platform to promote their brand subtly and also answer questions that concern their brand objectives. Since the figure of Quora users is increasing exponentially, brands and companies are garnering more views and traffic through this platform.
Therefore the importance of Quora is justifiable, as it poses as a platform where digital firms are restoring their faith to bind impactful digital presence. Several digital marketing companies in order to climb the ladder of Google ranking game has hired professional writers from content writing services to frame Quora answers on their company’s behalf. This will not only upsurge their SEO strategy but will cater to the problems of the users with relevant solutions.
Online businesses are developing with an aesthetic approach. The navigation ease on the chart is making them phenomenal. Further, that is your brand that matters the most. If it is backed with a good amount of advertisement and consumer knowledge, then it is always a win-win situation.
SEO is always changing and the guidelines on how to boost your website are also shifting. The meta tags do not attract much attention in this regard. Meta tags do a little directly to affect Google SEO rankings but yet they have a great impact on a site's ranking.
If you are in the pursuit of increasing your business sales through search results, then you have two options to choose from - SEO and PPC. SEO stands for Search engine optimization, and PPC stands for Pay-Per-Click. Every technique has its benefits and drawbacks. So, what should you choose between the two?
People search for products and services near them using their Smartphones or Tablets. Consumers try to fulfill their needs and want by searching about domestic organizations and their offerings. This presents excellent opportunities for Google advertisers and Search Engine Optimizers to reach out to their potential customers.
Growing a small business can become a critical task, especially if you don’t have a dedicated team of SEO professionals by your side. In today’s competitive world, SEO is one of the major tools that can help you transform the growth of your small business and get exposure from the right people.
Thanks to featured snippets and “People Also Ask” boxes. Other thanks to Google’s ability to avail features like Google Flights, Maps, Videos, etc., without bothering users for click.