As a specialized listing platform offered by the search engine, Google My Business (GMB) allows entrepreneurs to claim or create a company listing. The primary purpose of GMB profiles is to provide relevant information to consumers, help businesses show up in searches and on Google Maps, and enable customers to leave reviews. As such, GMB is vital to local search engine optimization (SEO). It aids businesses in boosting their rankings, attracting a wider audience, and improving profitability. To reap these benefits, here are some ways you could optimize your own GMB profile for 2023:
The advantages of GMB
If your business is ready to go online, creating a Google My Business profile is one of the most important first steps you should take. GMB will be critical for your SEO strategy, enabling you to appear on Maps and in local searches, thus supporting growth. If customers can’t find your company online, you can’t expect to increase your sales. The same is true for incorrect information. It’s not uncommon to find old phone numbers or wrong addresses when searching for businesses, but a GMB listing will help you prevent that. It will put you in control and give you the opportunity to manage your business information closely.
Creating a profile on GMB
To create a listing, visit the Google My Business Profile Manager page. Here, you can log into an existing Google account or create a new one to manage your listing. Search for your business name and location to find your company. If it shows up, you will have to claim the listing. If your business doesn't appear, you will need to create a new profile for your company. You will then be able to enter some basic information about your business, but keep in mind that your listing won’t be active until you verify it. This can be done via phone and email, but the most common method is via postcard with a unique code that allows you to confirm your identity.
Including business information
Once your GMB listing has been verified by Google, the next step is to fill it with relevant information. Start with your business’s name, address, and phone number, and ensure this information is accurate. Then, you can move on to the description and category sections. Write a short description of your business, the services or products you provide, and your core values to attract consumers. Choose a correct business category that describes your company the best and don’t forget to include your location and the exact areas you serve – these are important ranking factors.
Performing a GMB audit
GMB gives you the opportunity to complete various different sections, not just your basic information. This can be quite challenging and overwhelming for anyone using the listing platform for the first time. If you need some help throughout this process, consider using an efficient Google My Business audit tool. This useful tool can perform an automatic health check of your profile, and provide a detailed report that will allow you to identify any areas for improvement. With such a great audit, you will be able to optimize your GMB profile more effectively and get the most out of this important SEO aspect.
Incorporating your products
Depending on the type of your business, you can also review the “Products” and “Services” tabs in Google My Business. You can select specific categories, add products or services that fall under this umbrella, upload photos of your offerings, and include the relevant name for each product or service. You will also be able to write a short description for each offering – make sure to do this and implement a few relevant keywords to increase your chances of success. If done right, listing your products or services on your GMB profile can be of great help in generating organic leads and boosting overall sales.
Uploading relevant images
Images aren’t only reserved for your offerings. You could also visit the “Photos” tab and upload your company logo, as well as a cover image for your GMB profile. Don’t overlook these aspects, as they could help to strengthen your branding efforts and ensure consistency across all online platforms, along with building brand recognition and recall. Another option is to upload photographs of your business. Images of the front of your building can be quite helpful for any customers aiming to locate and visit your company, while photos of the office space and your staff could aid in boosting engagement and building trust and loyalty among consumers.
Responding to customer reviews
Customer reviews are a crucial part of Google My Business listings. Here, your consumers can rate your business and share their opinions about your products or services or the experiences they’ve had working with your company. Prioritize this feature. Check the “Reviews” tab regularly to see whether any customers have shared feedback. Make it a point to respond to each review, both positive and negative, in a prompt and professional manner. Responding to customer reviews could benefit your rankings, not to mention that audience interactions are absolutely essential for boosting brand loyalty and trust.
Evidently, Google My Business is an important aspect of any local SEO campaign, allowing you to improve your rankings and reach higher levels of success. Follow the advice mentioned above if you want to claim and optimize your GMB profile for new growth opportunities come 2023.