Three Lucrative Benefits Of Android Instant Apps For SMEs
Imagine if there was a way to make your native Android applications more accessible, quicker to launch, and available in all different versions of the Android operating system. And that it was possible without reversing the entire app source code.
Well, Google has created a way to do this by announcing Android Instant Apps at its I/O developer conference in May 2016. As of the last version of Android, i.e. Nougat, it launched Android Instant Apps that enables single pages or features of your application to be downloaded and accessed on demand, without having to install it. Currently, Android Instant Apps is available for developers on a limited basis to test the functionality.
What is Android Instant Apps?
Android Instant Apps are lite versions of Android native applications which users can use without installation. When a user taps on its deep link which is associated with Android Instant app, it redirects the user to a small app version of a mobile website. The Instant Android app opens even quicker than a web app, but functions just like native apps. Ultimately, it makes the user acquisition frictionless for both developers and entrepreneurs.
If you’re a company providing Android enterprise application development services and wondering how Android Instant Apps benefit any small or medium-sized business, read on.
There are various compelling reasons of using Android Instant Apps for your business. It simplifies the browsing for users, increases user engagement and enhances customer retention. There are apps that are only used once and built for specific functions. But users delete them to increase their storage space. That’s when Android Instant Apps come in.
Benefits of Building Android Instant Apps for your Business:
1. Simplified User Acquisition: Let’s say you are driving to a different city where it is difficult to find a parking space and the last thing you want to do is to download and install a parking app to book and pay for the parking. But with Android Instant Apps, you can directly tap the NFC chip and the parking application allows you to access its service without having to download/install the app. Now that’s quite a time-saver. Even for the other regular apps like instant messaging, building an instant app can boost the user acquisition as it quickly offers what the users want, while helping a business overcome the user acquisition hurdles.
2. Better User Experience: Building an instant app can greatly benefit eCommerce businesses. Browsing or shopping on a mobile web page is a daunting task which most customers hate doing it these days. But Android Instant Apps provide a solution where if a customer searches for a product, they are instantly directed to the app with all the necessary information that is both time-saving and hassle-free. Additionally, eCommerce businesses often come across a situation where the customers want to purchase a product, but the poor mobile web experience and pushing down the pop-ups compel them to leave the page. However, instant apps can improve the shopping experience ultimately resulting in the increased conversions for your online store.
3. Improved User Retention: Media and entertainment apps struggle with making users choose between two options – native app and mobile web app. A user may download their app to use a specific feature or service. But when it comes to freeing up the storage space, the media and entertainment apps are the first ones to be removed. The mobile web page may be nicely formatted, but the poorly optimized ads slow down the page, providing an unpleasant experience to users. Thus, creating an instant app can help you cut through this noise, directly delivering the relevant content to the users.
The media and entertainment apps can also offer a few suggestions in terms of relevant content or a peak of their complete native app features. This will help in building trust and convincing users to download the native app. Even if they don’t download it, they will still be lured to your app owing to its simplicity and ease of use. And by providing ease of use options, users will more likely stick to your app and come back for more.
Final Thoughts: Android Instant Apps is certainly a revolutionary way to make apps easily accessible and available for users anytime without having to download or install them. Small businesses can take advantage of instant apps by providing frictionless process, a flawless experience through app services and increase the ROI rapidly. Have you created or upgraded your app to Android Instant Apps? Share your views and experiences with us using the comment section below.
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