Steps to Create your Business Identity
Whether you are a small business or one of those big names in the industry, branding has and always will be an important element for any business. Branding is important since it is one of the best ways to characterise your company or business since it defines you, the whole team that comprises this, as well as your external audiences. Branding can also be defined as a business’ identity since it embodies the core of what exactly the business is, its values, and what it can offer to the people, not just what it appears to be and sounds like.
When customers have a connection because they share similar beliefs and values of a brand, it will lead to increased sales and better brand distinction. Furthermore, branding can also bring about loyalty, plus it can also protect your products’ prices especially when other similar companies make use of various promos and discounts just to drive more sales.
With that, here are a couple of important tips on how to successfully and effectively create your business identity:
Characterize Your Brand
When you define or characterize your brand, it is more than just choosing a company name, coming up with a catchy tagline, or designing a company logo; you will have to determine first what products or services the business offers. Also, you will have to pinpoint its position in the market or niche that it occupies before researching on what the concerns, needs, and interests of your customers are. Always remember that to build your business identity, your brand’s character should aim to promote your business and services. Doing this effectively will not only build your company’s identity but it will also connect with customers, prospects, and will also differentiate the company from competition.
Come up with a Great Slogan or Tagline
By this time, you should have already finished choosing a company name since you will need to start focusing on ways to tell everyone what your brand is all about. You will need to come up with a great slogan or tagline to do this; however, if you are on a budget and have difficulties coming up with a great slogan, Squadhelp is a place to visit. Other than hosting your own logo design contests, you can also start your own tagline contest here to receive tons of smart ideas from creatives all over the world.
Avoid Copying the Look of Big Brands / Chains
It can be a little tempting to mimic some of the looks of big brands or chains; however, it is best to come up with your own distinct and unique identity instead. Nowadays, there is a trend for consumers who tend to go for more independent establishments and because of that, a lot of chains are attempting to copy this independent feel or ambiance to, of course, pique the interest and capture this specific market.
However, genuine independent establishments can easily attract and influence individuals who are in search for original, unique, and authentic products or services. So if your business and services have its own unique flair, then make use of these to exude a one-of-a-kind look and identity.
Provide the Benefits and Key Qualities of your Business
Generally, there are other companies and businesses that have higher budgets as well as more resources to function adequately in the industry yet remember that your services, products, as well as the benefits your business offers is solely yours. You will have to thoroughly determine what your company has to offer which is unique to your competitors and other similar businesses; this could be unparalleled customer service or a highly notable process of supporting productivity. Given that you already know who your target audience is, give them all the reasons to choose your company over your competitors. Do this by focusing on the company’s qualities and benefits to make your company stand out.
Just as with any kind of business, setting up a company online and simply hoping people will find you organically is unlikely going to get you very far. Marketing is the lifeblood of any business and is what will build brand awareness, a presence online and, ultimately, bring in paying customers
Statistics speak in the favor of coupons. RetailMeNot, a competitive coupon providing website reveals that 96% of consumers use coupons. Put your feet in the shoes of the customer; are you more likely to buy a product for $120 or would you rather wait a few months and bag it for 50% off?
This kind of paid advertising looks organic on websites, as it looks like an article: useful, interesting, fascinating, and full of actionable recommendations. They can even become viral sometimes. Also, native ads are more popular with the audience due to ‘banner blindness’, while they are used to not noticing banners and contextual ads, native ads are perceived as common content.
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