Most Successful SEO Strategies for 2022

Since search algorithms are always changing, it’s important to adapt your SEO strategy to suit online trends. These are some of the strategies that you can employ this year to help your site rank better on search engines.

Know what the most important ranking factors are

Ranking factors change constantly, so it is important to stay up to date with this information. In 2022, SEO experts have determined which factors are most likely to affect your SEO rankings. These include mobile-optimisation, readability, and design. Still, links are the juice that drives rankings, so it is important that your site has great content that will generate valuable backlinks from across the web.

Ensure your site is responsive or at least mobile-optimised

With more and more internet users accessing the internet from their mobile devices, it is crucial that your website is mobile-optimised. This means that your site can be accessed easily from smartphones and tablets. This is now taken into account by Google so if your site is not mobile responsive yet, now is the time to look into that.

Consider the emerging trend of voice search

A growing trend among Apple, Android, and Windows devices sees more and more users employing voice search. To show up in the radar of voice searches, there are a number of ways to make your site voice search-friendly. Many voice searches use long-tail keywords, so be sure to begin including these in your site content Also consider the ‘who’, ‘what’, ‘where’, ‘how’, and ‘why’ questions that users ask search engines when conducting voice searches. FAQs are a great way to cater to these search terms.

Use long-tail keywords to focus on user intent

Google has evolved to look deeper than the keywords with which users search; it now is focused on the ‘search intent’ of its users to help them find what they are looking for more easily. When considering user intent, you will find yourself targeting more long-tail keywords (which use 3 or more words). You can also explore some kinds of related sources throughout Moz, SEJ (Search Engine Journal), and Search Engine Watch.

For example, many companies will focus on general terms with high search volume, such as ‘best laptop’ but when considering user intent, keywords should expand to include more descriptive terms, such as ‘best laptop for travel’ or ‘best laptop for graphic design’. This will also allow you to write great content that is not only in line with your keywords but also ensures that the content is organic and natural.

One of the major benefits of using long-tail keywords is that there is less competition for them, so they will be much easier to boost in rankings. There may be a lower search volume for these terms, but you will get plenty of organic traffic once they start to rank on the first page.

Go Local

Many SEO strategies look at the big picture of attracting users worldwide – but, it’s always best to start tapping into your local market first. 50% of everyone who visits a store’s website will end up visiting the actual store on the same day. So, it is important to consider local SEO strategies for your site.

Ensure that your business is listed correctly across the internet. You don’t want the wrong name, address or phone number being listed anywhere. In addition to losing out on business, you could also see your online authority ranking drop.

Browse directories and review sites that are relevant to your company (such as TripAdvisor or Yelp). Google takes this into account when considering a site’s rankings, and it helps to increase your visibility in your local community. 

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