Marketing In The New Media

Marketing In The New Media
Photo by Solen Feyissa on Unsplash

Many people are subscribers to at least one of these streaming platforms – Netflix, Disney+ and Amazon Prime. Could the reason be that digital devices have the power and mobility (of size) to bring programmes to the consumers? There is now little distance between viewer and device.

Furthermore, with the global success of Netflix’s The Squid Game, which is in the Korean language, and yet to be shown in the movie theatres, almost everybody is walking with a portable cinema cum word processor. With the further explosion of Tiktok, everybody can create short music videos that incorporate relatable narratives, short music anthems and some light shuffling.

So how can companies present their corporate brand and narratives using these platforms?

Here are some suggestions:

Corporate Story-telling:

Netflix normally produces a series with 5 episodes of 50 minutes each. This provides a rough template of how a company can commission a private film company to produce a Netflix-ready mini-series about the founding of the company till its current success. This is also a good opportunity to boost corporate recruitment and to gain new customers. However, this idea must have the support of everybody across the organisation thus even the planning and strategizing of the massive project can also be filmed and used as a training video.


Companies can brainstorm a catchy dance or jingle and create a Tiktok or Twitter trending exercise. It should have a memorable tune with a simple, professionally-choreographed dance that caters to people of all ages. One suggestion is to go to a retail area and spend a few hours interviewing customers and asking questions about their positive experience with the company. This can then be made into a short Tiktok montage of about 3 minutes. With the proper preparation and professional execution, the company’s corporate brand will have an indelible positive impression which cuts across different generations and cultures.

Short Reality TV Programme:

Everybody loves a reality TV programme that shows their favourite retail organisation under the public bright lights. The programme can showcase the search for a senior vice-president of marketing and the public will be encouraged to join the show. The reward? Well, a job in your organisation and training perks. In the midst of the Covid pandemic, getting a stable and well-paying job will be a definite draw for many to want to participate. It is obvious that those participants who did not make the cut will also be given opportunities of working in other positions or be brand ambassadors. Thus this idea is a win-win for all.


The global reach of e-gaming has reached gigantic proportions. E-gaming has now hooked the attention of people from all generations and cultures. It has become a very big industry that is able to draw a large audience on various platforms. In addition, with the slow global roll-out of physical shopping, many families choose to keep their activity online and this includes e-commerce, online movies and e-gaming.

Organisations can be much more creative and bid for their products and services to be incorporated into the narratives of e-games. Research has shown that this form of advertising has a stronger stickiness as compared to other traditional outdoor billboards. Thus the advertising dollar is more efficiently utilised and can solidify brand awareness, especially to the Gen Zers.

Innovative and Eco-friendly Competitions:

Lastly, globalisation has allowed competitions to be played amongst different people and nationalities without leaving the comfort of the computer keyboards. Furthermore, 5G and better computer processing can allow players to have a virtual and realistic competition experience without adding too much to the carbon footprints of each participant.

Similar Articles

corporate branding

In today's fiercely competitive market, the power of a strong corporate brand cannot be overstated. It is the difference between standing out in a sea of competitors and being overlooked by your target audience. Therefore, selecting the right corporate branding agency is a critical business decision. 

Visual Realities: The Impact of Videography in Modern Real Estate Marketing

In the dynamic landscape of real estate marketing, staying ahead of the curve is crucial for success. As technology continues to evolve, so do the tools and strategies employed by real estate professionals to showcase properties in the best light. One such game-changer is the integration of videography, turning static listings into immersive visual experiences for potential buyers

Business storytelling through videos

Unlock the potential of business storytelling through videos. Learn the art of crafting compelling narratives and maximising impact for your brand.

Building A Digital Marketing Strategy: Tips For Businesses

In today's digital age, having a robust digital marketing strategy isn't just a recommendation; it's a necessity. Whether you're a startup or an established business, the online market offers vast opportunities to reach and engage your target audience. But where do you start?

Fintech Public Relations

Fintech Startups must collaborate with PR agencies for a number of reasons. Producing thought leadership content for your key spokespeople, improving audience participation on social media, or even starting a campaign to generate direct leads are all possible techniques that go beyond simply getting media coverage.

Why is Content Important in Digital Marketing?

Content has evolved a lot in recent years. If your website has well-crafted content, the audience will visit and learn from it. In this way, you can turn these audiences into your probable customers. 

Corporate Events

This article will guide you through all the vital steps if you are looking forward to planning and organizing a corporate event and making it successful.

5 Best Solar Marketing Strategies To Maximize Your Conversions

With solar cells becoming affordable, solar companies have started appealing to more and more customers. Whether you are looking for homeowners wanting to be self-sufficient or companies trying to cut costs, you can find hundreds of prospects out there for your solar business.

How to Establish a Brand as a Freelancer

Statista estimates that there are nearly 60 million self-employed people in the United States alone. Because there are so many freelancers competing for the same clients, you must stand out from the crowd and establish yourself as the best