Location-Based Travel Apps: Why They Are Important for Businesses

Location-Based Travel Apps: Why They Are Important for Businesses
Photo by heylagostechie on Unsplash

The popularity of location-based travel apps has surged exponentially over the past few years, thanks to technology's evolution and changing customer needs and expectations. You see, these apps help both customers and travel companies break free from the restrictions posed by traditional means of conducting business in this sector. As a result, they can deliver substantially better customer experiences and exceptional business results for companies offering such apps. All that’s great, but we must also talk about geofencing when we speak of these apps. Why? Because it is a crucial part of such offerings, i.e., one of the most critical factors that enable the top-notch customer experiences that we just spoke about.

First things first — what is geo-fencing? Well, it is a location-based function within a software or an app that uses GPS, WiFi, RFID, and more to set off a pre-decided action every time a device sets foot in or leaves a pore-programmed virtual border. This virtual fence commonly referred to as a geofence is set up around a physical location. Now, on to how geo-fencing helps location-based travel apps; the simple answer is: In countless ways. You see, it can help businesses encourage old customers who haven’t engaged with the business in a long time to enter the store. It can help companies gain a better understanding of their target audience’s preferences and gather data about other relevant factors.

Now, let’s take a look at some other benefits of geo-fencing and location-based travel apps for businesses.

  1. Improved audience targeting: Any company worth it's salt understands that in order to drive better business, one must fine-tune its audience base, i.e. seek to engage with people who are likely to be interested in its offerings. Geo-fencing helps do exactly that, allowing businesses to ensure they focus on people that fall within their target audience's parameters. It also helps make sure that you don’t end up spamming people who are unlikely to be interested in your business.
  2. Customer relationship management: It’s not enough to merely target the right set of audiences; one must also seek to foster a robust relationship with such customers. Location-based apps fortified with geofencing can help with that by allowing companies to send relevant content to their target audience based on their location. It can also be used to deliver exclusive deals, discounts, offers. etc. Such endeavors go a long way in boosting business and helping establish and sustain customer loyalty. Customer loyalty too is a critical goal of good customer relationship management.
  3. Better app traffic: Of course, if a company is going to offer an app to its customers, it is imperative to drive more traffic to it as well, no? Thankfully, travel apps have come a long way from being mere mediums to enable bookings. And this has ensured it can deliver better experiences and drive more and more virtual traffic for the business. Location-based travel apps further contribute to that endeavor by facilitating the delivery of marketing content to the right audience and that too at the right time.
  4. Foster communication with local businesses: For a travel business to truly flourish, it is essential to establish communication and relationships with local businesses as well. To that end, with a travel app fortified with geo-fencing, it becomes effortless to not only keep track of any new local businesses in your target areas but also communicate with them.

As you can see, location-based travel apps have much to offer for businesses in this industry. And when fortified with geo-fencing, they stand to deliver substantially better benefits and growth to travel companies. Hence, any company in this sector looking to drive better business results would do well to engage location-based app development services and develop such an app right away!

Similar Articles

Xamarin vs Native Mobile App Development: Which one Should You Choose?

Mobile app development has become an essential part of the digital ecosystem as mobile devices have become more prevalent than desktops or laptops. Regarding mobile app development, two popular approaches are Xamarin and native mobile app development.

Top Benefits of Outsourcing React Native Development

With React Native becoming one of the preferred tools for developing mobile and web apps, there has been a growing focus on outsourcing software development based on this language

Application Development Trends For Business

With over 6.3 billion estimated smartphone users worldwide, mobile app usage is growing exponentially. Studies have shown that Americans check their phones 262 times daily, once every 5.5 minutes! People check their phones at home, at work, on the street, while eating, in bed, and cars.

How DevOps is Commanding a New Approach to Cloud Development

With the number of companies embracing digital solutions growing continuously, there is also an increasing demand for cloud services. Cloud development services help businesses (small or big) take advantage of digital transformation and to move their infrastructures to the cloud.

 Outsourcing Mobile App Development Services

Businesses nowadays are fully enmeshed in the outstaffing and outsourcing trend. In order to boost production and take advantage of the expertise of specialized experts, it is safe to assume that modern professionals are more reliant on outsourcing

Top Ways in Which Mobile Apps Have Transformed the Entertainment Industry

Today entertainment mobile apps are continuously offering us a break from the monotonous life we all lead - willingly, or forcefully. Right from news feeds, series, and music to anything you want- the best entertainment apps serve all in just a tap.

Flutter vs Native App Development: Which One Should You Pick?

App development is among the most popular phenomenons in the digital ecosystem because, well, what can’t apps do? However, the decision to develop an app is based on a variety of factors, especially the technologies to use for such development.

mobile app development company

Are you wanting to begin your own startup business but are confused about which platform to use for the development of a hybrid mobile application?  

FinTech: Why Front-End Developers Are a Must

It has been for everyone to see that the world continues to become increasingly reliant on digital technologies for their day-to-day lives. This has led to the emergence of numerous vital sectors and companies, with FinTech being one of the most important sectors of them all.