Know about Some Methods of Medical SEO and Improve Visibility of Your Healthcare Website
Healthcare is very much based on the doctor-patient relationship as well as the treatment that patients get from the doctor. The good treatment increases the rapport of a doctor, and it is the source of word-of-mouth marketing for the practitioners.
Despite being the best way of marketing, the word-of-mouth has a limited appeal. It increases the limited clients/patients in a certain time span. This is why healthcare marketing is a significant aspect of the medical field. If medical marketing is done properly, it increases the effect of word-of-mouth hundred or thousand times. Because, more clients you get, more trust you gain with your good treatment, and more word-of-mouth marketing you get from the experiences of patients.
In addition to this, there is huge benefit marketing in the medical field itself, as it makes you visible among the patients. It not only benefits the doctors but is also advantageous for the patients. By the means of marketing, the patients living in the distant areas get the information about the expert doctors they need.
Healthcare Marketing Methods and the Advent of Digital Marketing
Different methods of marketing have been used since a century for marketing. But, with the passage of time, the methods of marketing and advertising have also been evolved. Television ads, radio ads, and print media advertising have been the popular conventional ways. In today’s scenario, the digital marketing methods have captured the market.
As a matter of the fact, a large number of people search Google or other search engines for every type of services, including the medical services. Therefore, if you go through the digital marketing method, you are playing the safe game plus are ensuring your growth, if done in the right way. Moreover, the digital marketing methods are much cheaper as compared to the other marketing methods.
Types of Digital Marketing Methods and Significances of SEO
However, there are different digital marketing methods available today, but the way around which most of the other ways revolve is Search Engine Optimization better known as SEO. Since, search engines are the major sources to get the information about the doctors SEO is the method, which gives you the most by improving the visibility of your websites on the search engines like Google and Bing.
Other methods of digital marketing also assist SEO. For example, content is a major source of increasing the ranking and the content marketing helps you in this regard. But, the content should be optimized according to SEO requirements, if you are willing to get its full benefits. Besides, content marketing as well as social media marketing increase the traffic on your website, which is also a source of increasing the ranking on your website. Therefore, when you go for the SEO process, some part of other digital marketing methods is also covered. You can get the full benefit of all the digital marketing methods if you avail the complete package of the digital marketing services.
You need to make a complete strategy for accomplishing the SEO process. If done in the right way, the SEO process can give the boost to your services. Here are the methods you can use to improve the visibility of your healthcare or medical website.
Medical SEO Methods to Improve Healthcare Website’s Visibility
1. Add Quality Healthcare Content Optimized for Medical SEO
The major thing that is required to be kept in mind that content is still a king for the search engines. In the past, a lot of companies tried to play the tricks to get the ranking of the website, but the Google algorithm updates have poured the cold water on all of them.
Each and every algorithm update shows that you must work on the content part and after a recent update Google has announced it officially.
For the medical SEO, you need a healthcare content optimized for SEO. The first thing that you need to take care of is the quality content. The quality content is the type of content, which you write for the readers. Recent algorithm updates clearly show that Google wants you to work more for the users rather than for the search engines.
Therefore, if you add content just for sake of writing, with low quality, it will not give your website much benefit.
In the webpage content, you need to tell the users what you offer to them. And, on the blog space of the website, you can work for the content that could help, inform and educate the users. For the medical SEO, your content should be written in the way that it could help the patients to live the better, easier and healthy life. You can give the healthcare tips to the patients, which will also increase your trust among the patients and they may approach you whenever they need your assistance.
Besides, the content should have the appropriate keywords used by the patients, so that they could find you when they search for those keywords.
2. Make Your Medical Website Fast, Secure and Mobile Friendly
Website speed, security, and mobile-friendliness have become the ranking factors nowadays. Most of the users leave your website if your website takes the longer time than 3 seconds in loading. Google tracks this, and this is not good for your website.
Similarly, your website should be secured (HTTPS), and it can have the problems from SEO part if you are running the unsecured medical websites.
Mobile-friendliness has become a big issue in recent years. A large number of audiences come from mobile devices today, and the mobile-friendliness of a website has become a necessity. Google has officially launched the mobile-friendly update, in which it announced clearly, “We’re boosting the ranking of mobile-friendly pages on mobile search results.” It is enough to suggest how important the mobile-friendliness is for your medical website.
3. Pick the Right Keywords according to Medical or Healthcare Industry
In the SEO process, there are certain keywords, on which your website is ranked, and you should choose the right keywords according to the medical and the healthcare industry. Keywords should explain your expertise in the medical field. They should tell whether you are the general physician or you deal in a particular disease. A standard way of forming a keyword is making the combination of your specialization and your city.
For example, if you are a kidney specialist based in New York, then your keywords can be “kidney specialist in New York” or “kidney specialist New York”. The keywords can be operation-based also, such as “organ transplant in New York”, etc.
You can select the keywords through your own estimates, but it is not a sufficient option. You can use the keyword research tools offered by Google as well as some other units. Some of the keyword research tools that you can use include Google Keyword Planner, KWFinder, SEMrush and more.
4. Optimize Your Website according to Medical Needs
On-site optimization includes a number of aspects. First, you need to add title tags and Meta description, with appropriate keywords and brief about your website. The schema for the doctor is another thing you need to add. You are required to add the following aspects, in the Schema text.
- Medical Condition
- Medical Guideline
- Medical Webpage
- Medical Scholarly Article
Besides, you are required to optimize the images and videos of your website.
5.Build Off-Site Authority
The off-site indicators, which link back to your website, are also helpful in increasing the ranking of your website. Besides, if you provide the useful stuff to the users on the blog, video hosting websites, and social media platforms, it builds your authority. In the off-site blog space, you can provide the stuff as in the website blog as mentioned in point “1”.
You can add the videos also to provide healthcare tips to the individuals. The videos have a huge scope, and you can add a variety of stuff to clippings.
Similarly, the social media platforms facilitate you to add the useful stuff in the forms of text, pictures, infographics, videos and more.
When you make off-site authority, you build trust among the patients.
6.Complete Google My Business and Bing Places Pages
The two big search engines, Google and Bing, provide the directories for the businesses to add business’s description, categories, main phone number, hours of operation, address or service area and review. These directories are known as Google My Business and Bing Places respectively.
By adding all this to these directories, you not only tell patients about your presence but also to the search engines. Your website starts crawling on the search engines. Moreover, your location is added to Google Maps and Bing Maps, and when someone searches for the medical services you offer in your area, he/she gets your name and address in the list, plus can find you in the maps. The maps also help the individuals to reach your clinic with the help of their mobile devices.
The above-mentioned ones are some of the methods to increase the ranking of your medical website and improve its visibility. There are many other steps to do under the SEO process, which you can explore on the internet.
In case of feeling the inability to do all this by yourself, you can get the assistance of a digital marketing agency. An agency with a team of experts who have a deep knowledge of SEO and other digital marketing areas.
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