Importance of Video in Marketing
We all know Google to be the world’s largest search engine and the backbone of many businesses, especially eCommerce. But do you know which is the world’s second largest search engine? It’s Youtube! Founded in 2005 and bought by Google the very next year at a grand amount of 1.65 billion USD, today it is one of the most used platforms universally with people clocking in more than a billion hours each day. Which automatically proves the importance of videos in marketing and branding strategies – be it for the consumers or the creators!
Today, videos are not just an important part of the marketing mix, it’s the crux of marketing strategies in most cases. Here are the top 8 reasons to dive headfirst into video marketing if you haven’t already:
Videos help to explain, and explaining helps consumers:
Ask yourself, what’s easier and more interesting to have a look at – some generic text or a video? Marketers can write paragraphs and yet, a simple video is what helps consumers understand the products better, in turn increasing the purchase intent of the consumer manifolds.
Videos grab eyeballs:
We couldn’t agree more to the saying “well begun is half done!”. With digital ads being bombarded on our social media feeds and mobile screens, greatest battle marketers face today is getting people to look at their ads. Mundane and boring won’t stand out, it’s the videos which grab attention. Our eyes are programmed to be attracted to movements, and hence when videos play, our brains are automatically drawn towards it.
Brand Identification and Recall at play!
You know how it is these days – multiple brands coming up with assorted storylines for their products, populating your digital space every second of the day. How can you manage to stand out amidst such tough competition? Brand recall is the holy grail and videos are the draught you have to feed your customers. In simpler terms, make a video which would give an instantaneous recall to your brand/product. Trust us, it’s worth the investment.
Engagement drives digital media and videos power it up!
Yes, first and foremost, the target group’s interest needs to be piqued and no better way to do that than a video made to create the buzz. Bringing simple science into action here, people love sharing content over digital channels and the human brain finds it easier to process and interpret videos. Putting two and two together, videos are more likely to drive engagement on social media, not just likes and comments, but actual shares and reach!
One for all; all for one!
One basic property of videos which makes it the king of all content out there is its ability to sync in all the other forms of content – text, melody, links etc. into one. This is the sole medium to have such an all-inclusive ability, thereby making it the soul of any marketing strategy! Also, it has no restrictions in place like the number of characters, playing time etc.
Amplifies and enriches the brand experience:
It’s all linked to the journey of. Previously it used to be hand painted canvasses depicting the message a brand delivered. From there we moved to print media, and then gradually digital, where again the steep changes are pretty well marked. We started out with just posts and then moved on to images and now it’s the time for videos – the changes all designed to amplify and enrich the brand experience. So, if you have a video giving out your brand message or narrating your brand story, chances are consumers would appreciate it more than just posts or images.
All channels find videos sexy!
Popular channels like Facebook and Google keep changing their algorithm every now and then, resulting in huge traffic downfall to business sites, when one is left with no other option than to shell out a hefty amount on paid ads. Keeping this information in mind, we find that videos are the positive reinforcements in such trying times for businesses, provided the channels too are diverse and not just limited to the topmost popular ones. So, belt up and get some videos out there on LinkedIn and Instagram too, people!
Video drives organic traffic:
Say Hi! to increased ROI with the use of videos in your marketing strategy. It’s not rocket science when it comes to analyzing the correlation between videos and organic traffic, because statistics stare right at you on the face. We have more videos uploaded on social channels in a week, than were ever created in the age of cable TV, implying that videos are the key to unlocking the digital potential of your brand and are omnipresent – in your pockets, on your desk, at your home, on your commute – everywhere!
Just like pizza is the most popular go-to food when one is hungry, similar it is for videos – it’s your go-to market approach in today’s digital world. If you’re looking at a results-driven brand building strategy, you need to change the rules of the game banking on today’s reality of videos being the king of content out there on every channel accessed by existing or potential customers.
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